KEY RESPONSIBILITIES:

Sales & Business Development

• \tIdentify and develop new MICE business opportunities for the hotel.

• \tMaintain and grow relationships with key accounts, agencies, and intermediaries.

• \tRespond to MICE-related RFPs, prepare proposals, and negotiate contracts.

• \tAchieve and exceed MICE segment revenue targets and KPIs.

• \tRepresent the hotel at industry trade shows, networking events, and sales missions.

Account Management

• \tServe as the primary point of contact for MICE clients from initial inquiry through event execution.

• \tUnderstand clients' objectives and tailor event solutions accordingly.

• \tMaintain detailed records in the CRM system (e.g., Salesforce).

• \tConduct regular account reviews and client meetings to strengthen relationships.

Collaboration & Execution

• \tWork closely with the Events, Banquets, and Operations teams to ensure seamless event delivery.

• \tParticipate in daily/weekly business review meetings to forecast and strategize.

• \tMonitor competitor activity and market trends to inform sales strategy.

Reporting & Analysis

• \tPrepare and present sales reports, forecasts, and market insights to senior management.

• \tMonitor performance metrics and analyze the success of MICE campaigns and promotions.