About Us

GentleFoods, a brand under The Gentle Group, is a leader in texture-modified meals and evidence-based food solutions for people with dysphagia and other health-related dietary needs. We believe food should heal without compromising on flavour, dignity, or convenience. Join us in transforming therapeutic eating across communities and care settings.

Role Summary

We are looking for a passionate and strategic Business Development Manager to drive growth across our therapeutic food lines-GentleFoods and upcoming new businesses. You will play a key role in building B2B partnerships with healthcare institutions, aged care operators, government agencies, and retail channels, while identifying opportunities for product-market fit, expansion, and revenue generation.

Key Responsibilities

• Strategic Growth & Partnerships

o Identify, develop, and manage B2B and institutional sales pipelines (e.g. nursing homes, hospitals, dialysis centers, VWOs).

o Secure partnerships with distributors, foodservice operators, and government programs.

o Propose and negotiate commercial models tailored to each sector's needs (private vs public, community vs clinical).

o New Business Acquisition (Vending Channel Focus). Identify and approach potential new vending locations across healthcare institutions, eldercare facilities, community centres, workplaces, and public spaces.

o Conduct feasibility studies for proposed vending machine placements, including foot traffic, demographic suitability, and operational logistics.

o Develop customised proposals and presentations for site owners, landlords, or facilities management teams.

o Forge long-term partnerships with key ecosystem players such as: Government and community agencies (e.g. AIC, HPB, MOH)i.e. Hospitals, clinics, and polyclinics

o Work with foodservice providers and caterers to explore hybrid meal distribution models.

o Lead pilot deployments of vending machines in new verticals (e.g., dialysis centres, eldercare facilities, community kitchens).

o Support the development of location-specific marketing campaigns to increase awareness and uptake.

• Market Development

o Evaluate new market opportunities in the therapeutic nutrition and healthy aging sectors.

o Drive pilot programs and business cases for new product categories (e.g. kidney-friendly meals, soft protein add-ons).

o Collaborate with marketing to support GTM (go-to-market) plans for new products.

• Stakeholder Engagement

o Liaise with healthcare professionals, dietitians, and procurement leads to position products as clinical-grade, cost-effective solutions.

o Represent the brand in industry events, conferences, and partnership forums.

• Cross-functional Collaboration

o Work closely with R&D, operations, and regulatory teams to align offerings with client feedback and clinical needs.

o Support tenders, grant applications, and project rollouts with business and market insights.

Deliverables

• Achieve 50 vending machines in Singapore for next 3 years.

• Yearly revenue to achieve of at least $1M for GentleFoods or new upcoming therapeutic meals.

Requirements

• Bachelor's Degree in Business, Healthcare, Nutrition, or related field.

• 5+ years experience in B2B sales, business development, or healthcare partnerships.

• Strong network within healthcare, eldercare, or foodservice sectors in Singapore.

• Proven track record of securing and growing institutional accounts.

• Excellent communication, negotiation, and stakeholder management skills.

Nice to Have

• Experience in therapeutic or medical nutrition sales.

• Familiarity with MOH/AIC procurement processes and grant structures.

• Passion for food innovation and healthcare transformation.

What We Offer

• Purposeful work in transforming lives through food

• Growth opportunities in a fast-expanding therapeutic nutrition space

• Collaborative, mission-driven team culture