Brand Strategy & Development Planning:

• \tDefine and execute the brand's sales strategy within the region.

• \tAssist the General Manager in managing the P&L, setting sales targets, defining growth priorities, and developing resource plans.

• \tDevelop and implement the brand's development plan, encompassing promotions, in-store execution, and other relevant initiatives.

• \tConduct regular market and competitor analyses to identify opportunities and address potential issues.

• \tAnalyze brand performance to identify areas for improvement and growth.

• \tCollaborate with the marketing team on brand marketing campaigns, visual design, and other related activities.

Customer Management (Sell-In):

• \tImplement business planning and conduct regular business reviews with customers.

• \tDiscuss and align brand sales targets with customers.

• \tCollaborate with retailers to develop resource plans for events, promotions, Beauty Advisor allocation, and other related activities.

• \tHandle and resolve customer issues related to brand inventory, shipments, and other operational matters.

Field Management (Sell-Out):

• \tSupervise and monitor the field team (Retail Managers, BA or agencies) to ensure effective in-store execution.

• \tTrack and analyze sell-out performance, productivity, and inventory KPIs.

• \tGuide the field team in gathering market, competitor, and consumer insights.

• \tCommunicate and implement brand priorities and initiatives with the field team.

Team Management:

• \tRecruit, hire, onboard, train, and develop commercial profiles