JOB SUMMARY

This position is responsible for market research and analysis, executing marketing activities, taking steps to measure, enhance and enrich the position and image of the company/group through various goals and objectives.

MAJOR RESPONSIBILITIES

• Develop long-term strategies to increase market share in our existing and new market
• Implement business continuity strategies, policies and plans
• Implement emerging market entry business strategies and collaborate with key account managers to identify new business opportunities
• Conduct market research and competitors analysis to identify marketing opportunities and develop marketing tools that support the strategies in meeting the marketing and competitive conditions
• Establish and maintain excellent relationship with existing and new customers
• Generate insights on business opportunities' viability and grow business with existing clients
• Develop marketing strategies to acquire new clients
• Participate in relevant industry events for networking and lead generation
• Understand customers' needs and recommend value propositions to retain existing customers and attract new customers
• Be part of the work group on the tender submissions and/or develop winning proposals to external parties
• Develop and write collaterals and publications such as brochures and other communication platforms (e.g. presentation deck etc) for both internal and external audiences
• Monitor the potential risks across the Company
• Perform any other adhoc duties