KEY ROLES & RESPONSIBILITIES:

MARKETING/BUSINESS STRATEGY FOR REVENUE GROWTH:

• Marketing & Promo Strategy - Optimization to grow revenue & find A|B test best mechanics.

• Marketing Partnership Management - 3P Delivery Platforms, Discount Apps, Banks etc.

• Product & Pricing Strategy - Optimizing price, menu item performance & bundling

REWARDS & ONLINE ORDER GROWTH:

• Rewards Mechanics Strategy - Optimization to grow acquisition & retention

• Rewards Promo Strategy - Targeted & optimization of Rewards marketing campaigns

• Online Order share growth - Optimize to increase share in platform mix.

• Operationalization of online order and rewards - backend management & setup

• Tech development strategy - Scoping and operationalization of new features & capabilities.

ONLINE DATABASE GROWTH

• EDM Drip Framework - develop and optimize drip mechanics to boost acquisition & retention

• A|B Testing for optimal mechanics - messaging/offer/visual content types

PERFORMANCE REPORTING:

• Fixed bi-weekly business performance review - analysis & insight generation for revenue, Rewards & Online Order, marketing & partnerships, product performance.

• Monthly Marketing Review - analysis & insight generation + archiving best practices for all marketing partnerships, promo campaigns & EDM drip

• Ad-hoc data requests for corporate team

DATA MANAGEMENT:

• ThinkVal Data Aggregation - Scoping, development of data inputs from any relevant source to ensure proper archiving and readily accessible data.

• ThinkVal Data Democratization - Scoping, development of data outputs for corporate use, creating outputs that are actively utilized

MISCELLANEOUS:

• Preparation of tech & marketing stats | market research for key meetings

• Sustainability Initiatives- Data management (Carbon Tracking, BYO, Vegan, Sustainably Sourced, Packaging), Partnership Management (EcoMatcher, Muuse, Handprint), strategy/framework and operationalization for specific initiatives.

• Ad Hoc EDM deployment & tracking