Role Purpose

The Head of Regional Market Management –APAC is responsible for defining and driving APAC‑wide market, industry, and customer strategies to achieve sustainable growth and improved commercial effectiveness.

The role leads industry segment management, regional sales and go‑to‑market strategy, global and regional key account coordination, and Sales Effectiveness Programs, working closely with country organizations and regional/global stakeholders.

Key Responsibilities

Regional Market & Sales Strategy

• Formulate and implement the APAC regional market and sales strategy in alignment with global objectives, ensuring integration with individual country strategies.
• Translate regional growth priorities into actionable go‑to‑market frameworks, including industry segmentation, channel models, and value propositions.
• Act as a strategic partner to country sales leaders for strategy execution.

Industry Segment Management

• Lead focused industry segments where APAC holds strategic importance or leadership.
• Define segment strategies, value propositions, and integrated go‑to‑market models.
• Drive structured Industry Segment Management, including market sizing, ecosystem analysis, application focus, and competitor benchmarking.
• Support local country organizations in segment of penetration and development.

Global & Regional Key Account Management

• Coordinate Global and Regional Key Accounts across APAC in alignment with global account management frameworks.
• Ensure consistency in account plans, customer engagement models, and pipeline transparency.
• Enable cross‑country collaboration to maximize value from multinational customers.

Sales Effectiveness

• Lead APAC Sales Effectiveness Program aligned with global Sales Excellence initiatives.
• Enhance SEP through sales drive formula, customer life cycle, sales activity, opportunity management, value proposition, and cross selling.
• Collaborate with Sales, Marketing, and HR on capability development and enablement.

Leadership & Stakeholder Management

• Serve as a key APAC counterpart to Global Sales Functional Teams - Market Management, Global Key Account and Global Industry Segment teams.
• Act as a regional integrator across Sales, Marketing, Product, Finance, and Supply Chain.
• Facilitate regular APAC Sales & Marketing Strategy and Performance reviews.
• Lead the APAC Market Management team to deliver value to local sales countries efficiently.

Key Success Measures

• Regional revenue growth and profitability
• Key Industry segment penetration and market share
• Performance of key accounts across APAC
• SEP enhancement and sales productivity improvement
• Alignment between global strategy and APAC execution

Qualifications & Experience

• Bachelor's degree in business, engineering, or related discipline; MBA preferred.
• Minimum 10 years of experience in market management, sales strategy, or commercial leadership.
• Strong exposure to industrial/ B2B markets in an APAC regional context.
• Proven experience working in matrixand cross‑cultural environments.
• Proficiency in leveraging artificial intelligence within the workplace to enhance performance and operational efficiency.

Core Competencies

• Market & industry strategy
• Sales effectiveness & commercial excellence
• Key account coordination
• Stakeholder influence
• Change management
• Strategic execution