Role summary

We're looking for a sharp, people-friendly Business Development Executive to help us grow parent enquiries and test new business opportunities across the Learning Point Group

This role is hands-on: you'll do real groundwork (outreach, centre visits, booths/roadshows) and support new venture exploration (e.g. franchising, and other new revenue streams). More than experience, we care about critical thinking - someone who can structure a problem, propose a practical approach, test it, learn fast, and improve.

What you'll do

1) Lead generation & outreach (parents)

• Build lead lists and prospecting pipelines (parents, communities, partner networks)
• Run Outreach (calls/messages/email) and follow-ups to drive visits, trials, and next steps
• Capture and qualify leads, ensuring warm handover to the centre team when needed

2) Partnerships & collaborations

• Identify and approach parent-facing partners (communities, organisers, corporates, schools/vendors where relevant)
• Propose collaboration ideas and activate them into real lead-generating channels
• Maintain Partner relationships and keep collaborations moving (not one-off)

3) Groundwork & field activations

• Execute on-the-ground lead generation: booths/roadshows, community events, centre visits, open houses
• Represent the brand confidently on-site: engage parents, answer questions, secure sign-ups
• Support the set-up and logistics to ensure activations run smoothly

4) New ventures: market research → launch preparation →execution

• Conduct market and competitor research to identify promising new opportunities
• Support preparation to launch new ventures
• Help validate demand through structured testing (small pilots), track outcomes, and recommend next actions
• See initiatives through to execution by coordinating stakeholders, timelines, and deliverables

5) Internal coordination & execution follow-through

• Coordinate with centre, marketing, ops, and teaching teams to execute initiatives end-to-end
• Turn learnings into simple playbooks/SOPs so what works becomes repeatable

What we're looking for

• Fresh graduates or 1-2 years experience (any discipline)
• Strong critical thinking: you can structure problems, spot what matters, and propose a clear next step
• Comfortable being customer-facing: warm, confident communicator with parents
• Execution-minded: you follow through, you don't disappear after the first message
• Organised and reliable with basic Sheets/Excel skills

Nice-to-have (not required): experience in outreach, sales, community partnerships, education, or events.