A sales representative is responsible for selling products or services by identifying leads, demonstrating products, negotiating deals, and building relationships with new and existing customers. Key duties include generating leads, meeting sales quotas, managing customer accounts, and collaborating with internal teams to drive revenue growth.

Key responsibilities

• Lead generation and prospecting:Identify potential customers through various channels, such as cold calling, networking, or referrals.
• Customer relationship management:Build and maintain strong relationships with existing clients to encourage repeat business and gather feedback.
• Product demonstration and presentation:Communicate the features and benefits of a company's products or services to potential customers.
• Sales execution:Negotiate prices and terms, close deals, and ensure all sales agreements are completed accurately.
• Sales target attainment:Consistently meet or exceed sales goals and quotas through strategic planning and execution.
• Market and competitor analysis:Stay informed about market trends and competitor activities to identify new opportunities and maintain a competitive edge.
• Reporting and administrative tasks:Track sales activities, maintain accurate records in CRM software, and prepare sales reports.

Required skills and qualifications

• Communication and interpersonal skills: Ability to communicate effectively, present persuasively, and build rapport with diverse clients.
• Negotiation skills: Experience in negotiating contracts and closing deals.
• Time management and organization: Ability to manage a daily schedule and prioritize tasks effectively.
• Problem-solving skills: Ability to understand customer needs and resolve complaints or concerns.
• Education: A high school diploma is often the minimum requirement, but many employers prefer a bachelor's degree in business or a related field.
• Technical skills: Proficiency with CRM software and other sales tools.