Responsible for driving strategic growth by identifying new business opportunities, expanding key accounts, developing market strategies, and building long-term partnerships. The role involves strong collaboration with cross-functional teams, including Key Account Sales, Marketing, HQ Product Division, Management, and Engineeringboth from HQ and ASG. Instrumental for delivering revenue targets andaccelerate business expansion.

Key Responsibilities

1. Strategic Market Development

• Identify, evaluate, and prioritize new market segments, industries, andpartnership opportunities.

• Develop and execute business development strategies aligned with companygoals.

• Conduct market and competitive analysis to understand trends, customerneeds, and emerging opportunities.

2. Revenue & Growth Ownership

• Drive new customer acquisition and manage the full business developmentpipeline.

• Achieve assigned revenue, growth, and profitability targets.
• Develop annual/quarterly business plans, forecasts, and strategicreviews.

3. Key Account & Partner Management

• Build, maintain, and deepen relationships with key accounts, ecosystempartners, distributors, and solution providers.
• Develop account strategies to upsell, cross-sell, and grow share ofwallet.
• Lead co-creation initiatives and partnership-driven solutiondevelopment.

4. Solution Positioning & Value Creation

• Work with product and technical teams to develop compelling valuepropositions, proposals, and solution packages.
• Deliver executive-level presentations, proposals, and business cases.
• Engage customers at both technical and business levels to ensuresolution fit.

5. Deal Management & Negotiation

• Lead end-to-end opportunity management including scoping, proposaldrafting, pricing, commercial negotiation, and contract closure.
• Ensure compliance with internal policies and cross-regional accountalignment.

6. Cross-Functional Collaboration

• Collaborate with Marketing for campaigns, events, and customerengagement initiatives.
• Work with Operations, Logistics, and Support teams to ensure customer satisfaction.
• Coordinate with global/regional teams for strategic accounts and joint projects.

7. Reporting & Performance Tracking

• Prepare business reviews, forecasts, pipeline reports, and go-to-marketstrategies.
• Analyze sales performance data and recommend improvements.
• Maintain accurate records and CRM documentation.

Qualifications & Requirements

Education

• Bachelor's degree in Business, Engineering,Marketing, or related field

Experience

• Minimum 5 years of experience in Business Development, Key Account Management, or Strategic Sales.
• Proven track record in achieving revenue growth and developing new markets.
• Preferably with experience in Industrial AIoT, semiconductors,automation, Cloud, AI or hardware systems.

Skills & Competencies

• Strong strategic thinking and market analysis skills.
• Excellent communication, presentation, and negotiation skills.
• Ability to influence stakeholders at all levels (internal and external).
• Strong relationship-building and partnership-development capability.
• Ability to manage complex projects, multitask, and workcross-functionally.
• High level of ownership, self-motivation, and business acumen.

Personal Attributes

• Results-driven mindset with a passion for business growth.
• Entrepreneurial, proactive, and able to work independently.
• Strong teamwork and collaboration spirit.
• Adaptable in fast-paced, evolving markets