Business Development Manager / Director (Micro-Drama & Mobile Entertainment)

at mm2view Pte Ltd

mm2view P/L is a media company specializing in the rapidly growing micro-drama format, creating compelling, bite-sized content that captivates global audiences.

We are seeking an ambitious and results-driven Business Development Manager or Director to be a key architect of our growth. You will be instrumental in forging new partnerships, unlocking revenue streams, and solidifying our position as a leader in the micro-drama space. This is a high-impact role for a strategic thinker who thrives on building something new and navigating a fast-paced, evolving industry.

Key Responsibilities

Strategic Business Development:

• Conduct in-depth market analysis to identify new market opportunities, emerging trends, and potential for revenue generation.
• Develop and execute a comprehensive market expansion strategy that aligns with our core business objectives.
• Translate market insights into actionable plans to secure a competitive advantage.

Partnership & Client Management:

• Lead end-to-end client acquisition, from prospecting and pitching to contract negotiation and closure.
• Build and nurture strong, long-term relationships with key stakeholders, including content distributors, mobile platforms, gaming companies, and brand partners.
• Serve as the primary point of contact for partners, ensuring strategic alignment and exceptional satisfaction to foster repeat business and referrals.

Collaboration & Execution

• Establish and manage strategic, mutually beneficial partnerships to enhance our market reach and brand positioning.
• Collaborate closely with internal cross-functional teams (Marketing, Product Development, Content) to launch and support growth initiatives.
• Act as the voice of the client and partner, providing critical feedback to inform product and content strategy.

Performance & Analytics

• Define, monitor, and report on key performance indicators (KPIs) to measure the success of business development activities.
• Manage and report on the business development pipeline, providing regular updates on progress, client feedback, and partnership milestones.
• Utilize data-driven insights to continuously refine strategies and optimize overall business performance.

Requirements:

• Diploma or Degree in Business, Marketing, Communications, or a related field.
• Fluent in Business Mandarin, with exceptional verbal and written communication skills, essential for engaging with regional partners and clients.
• Must possess a strong understanding of the media, mobile gaming, and mobile applications landscape. Min 5 years relevant working experience.
• A natural negotiator with a proven ability to close deals and build consensus.
• A self-starter who is independent, driven, and thrives in a challenging, high-growth environment.
• Exceptional at building rapport and fostering trust with a diverse range of people.
• Highly skilled in time management, strategic planning, and motivating both yourself and a team towards a common goal.