Position Summary

The Director, Growth & Business Development - ASEAN will be responsible for driving new market entry, accelerating strategic growth, and expanding existing client partnerships across the ASEAN region. This role is both strategic and hands-on, focused on identifying high-potential opportunities, cultivating C-level relationships, and building a scalable business development approach across Propelis' full spectrum of services.

You will act as the market growth catalyst-bridging creative, digital, print, and technology capabilities to unlock value for new and existing clients, with a focus on long-term commercial success and market fit.

Key Responsibilities

Growth Strategy & Market Development

• Lead market business development strategy across ASEAN, aligned with Propelis' brand and packaging ecosystem and the Global Growth strategies.
• Identify and evaluate new market opportunities through research, data analysis, and industry insights.
• Build and manage a high-quality pipeline of strategic prospects, balancing near-term wins with long-term growth bets.
• Create and execute go-to-market strategies for new verticals and markets in ASEAN.

New Business Generation

• Secure new client partnerships by identifying strategic fits, influencing stakeholders, and leading deal negotiation.
• Craft compelling, insight-led proposals and RFP responses that reflect client challenges and Propelis' integrated value proposition.
• Own the end-to-end sales cycle from opportunity identification through contract close, onboarding, and handoff.

Organic Growth & Account Expansion

• Partner with internal client and delivery teams to identify expansion opportunities within existing accounts.
• Participate in Strategic Account Planning (SAP) sessions and co-develop growth roadmaps for priority clients.
• Support cross-sell and up-sell efforts by aligning internal teams to deliver a consistent and scalable offering.

Cross-Functional Collaboration

• Serve as the connective tissue between business development, creative, technology, and delivery teams to ensure offerings are market-aligned.
• Translate market and client feedback into actionable insights to evolve service offerings and go-to-market tactics.

Sales Performance & Leadership

• Own annual revenue targets for new and incremental business in the ASEAN region.
• Build business cases and models that support pricing, margin improvement, and long-term profitability.
• Report regularly on pipeline health, sales forecasts, and commercial KPIs to executive leadership.

Qualifications & Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field (MBA preferred).
• 10+ years of progressive B2B business development experience, preferably in creative services, marketing, packaging, or related industries.
• Proven track record of securing mid-to-large enterprise accounts and growing commercial partnerships in ASEAN.
• Strong understanding of brand, packaging, design, marketing production, and digital transformation ecosystems.
• Adept at navigating complex sales cycles and managing stakeholder expectations at C-suite level.
• Financial fluency in sales forecasting, margin analysis, and pricing strategies.
• Excellent presentation, negotiation, and communication skills.
• Ability to work autonomously, travel regionally as required, and collaborate in a matrixed, global environment.