Responsibilities

- Work with the Overseas Public Relations Lead, international stakeholders, and third-party vendors/partners to develop and execute PR campaigns to support business-centric objectives for MOONTON Games and its products in Overseas regions (i.e., global sans China). These comprise Corporate Reputation (e.g., thought leadership, government relations), Publishing (e.g., live operations, product launches), and Esports (e.g., owned and third-party tournaments).

- Own and lead Public Relations strategy and execution in Malaysia, ensuring consistent, culturally resonant narratives that support MOONTON Games' Corporate, Publishing, and Esports efforts in the market.

- Foster collaborative relationships across internal teams to effectively communicate MOONTON Games' corporate, brand, and product narratives to external audiences spanning B2C, B2B, and B2G audience segments.

- Cultivate meaningful relationships with media, KOLs, and industry stakeholders in key markets, spanning mainstream and trades (primarily in esports, gaming, sports, lifestyle, and technology), across traditional and digital formats.

- Manage issues and crises effectively by employing proactive measures and responsive action in line with internal protocols, alongside being a trusted voice for communications counsel for internal decision-makers.

- Develop public relations materials and content, including press releases, briefing documents, strategic messaging etc., with a strong focus on storytelling.

- Operate data and data management tools to inform strategy, monitor external sentiment, evaluate PR results, and quantify impact.

Qualifications

Desired Qualifications

- BS/BA in Public Relations, Communications, Marketing, or a related field is preferred.

- Minimum of 4 years' experience in Public Relations or similar field, preferably in an agency or MNC.

- A team player who can prioritise heavy workloads in a fast-paced environment.

- Fluent in English. Proficiency in Bahasa Malaysia and/or Mandarin Chinese is strongly preferred.

- Excellent writing and communication abilities, including public speaking, relationship-building, and stakeholder management.

- Strong understanding of gaming and esports, specifically in MLBB.

- Proficient with social media and technology, with a familiarity with MLBB communities, particularly in Malaysia.

- Flexible to work on weekends and to travel frequently.