Senior Content Manager
L'OREAL SINGAPORE PTE. LTD.
The Senior content manager is dedicated to transform brand content game for Southeast Asia and India markets. They are responsible for the oversight of digital content proliferation for new product launches, reanimations and festivals that's tailored for SAP digital dynamics. Ensure local content plan and executions enhance brand competitiveness and engagement in the region, while aligning global brand equity.
Key Job Responsibilities
• Build brand social digital content strategy in Southeast Asia and India markets, that's consumer-centric, platform-native and aligns global brand equity
• Align campaign tiers and 2-years content plan tailored to SAP O+O strategy and content flooding needs, propose resource and way of working for alignment across stakeholders
• Partner closely with global / Emerging campaign managers for consistent and integrated plan.
• Act as the primary point of contact with SAP zone, CDO team, local digital agency to brief content needs, exchange feedback and track progress and need gaps, proposal solutions.
• Partner closely with Brand Experience team and contribute to Brand content transformation, especially on short form content proliferation for social, TikTok, education, ecommerce.
• Always on the pulse of local consumer / cultural / social / content trends, unlock new, better, efficient ways to transform, enlighten global team and emerging team
• Identify resource and budget efficiencies by auditing content adoption and performance, in partnership with zones to optimize future campaign
Qualifications/Requirements
• 5+ years of related business experience
• Experience in Digital platforms, content and various ecommerce landscapes preferred
• Good knowledge of Southeast consumer and digital landscape
• Experience managing creative / digital agency
• Information & Data management
• Collaborative leadership skills, Strong Interpersonal Skills
• Project Management Skills, Quantitative data analysis skills
• Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Self-drive, innovative, open-minded, strong collaborator
Key Job Responsibilities
• Build brand social digital content strategy in Southeast Asia and India markets, that's consumer-centric, platform-native and aligns global brand equity
• Align campaign tiers and 2-years content plan tailored to SAP O+O strategy and content flooding needs, propose resource and way of working for alignment across stakeholders
• Partner closely with global / Emerging campaign managers for consistent and integrated plan.
• Act as the primary point of contact with SAP zone, CDO team, local digital agency to brief content needs, exchange feedback and track progress and need gaps, proposal solutions.
• Partner closely with Brand Experience team and contribute to Brand content transformation, especially on short form content proliferation for social, TikTok, education, ecommerce.
• Always on the pulse of local consumer / cultural / social / content trends, unlock new, better, efficient ways to transform, enlighten global team and emerging team
• Identify resource and budget efficiencies by auditing content adoption and performance, in partnership with zones to optimize future campaign
Qualifications/Requirements
• 5+ years of related business experience
• Experience in Digital platforms, content and various ecommerce landscapes preferred
• Good knowledge of Southeast consumer and digital landscape
• Experience managing creative / digital agency
• Information & Data management
• Collaborative leadership skills, Strong Interpersonal Skills
• Project Management Skills, Quantitative data analysis skills
• Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Self-drive, innovative, open-minded, strong collaborator
JOB SUMMARY
Senior Content Manager
L'OREAL SINGAPORE PTE. LTD.
Singapore
12 days ago
N/A
Full-time
Senior Content Manager