Key Responsibilities

• Lead the end-to-end product lifecycle, from product introduction and launch to growth, maturity, and phase-out.
• Conduct market and competitive analysis to identify opportunities, trends, and threats across global and regional markets.
• Define and communicate value propositions, product positioning, and key messaging for ICs, connectors, passives, and power components.
• Drive and support go-to-market (GTM) strategy, working closely with sales, product management, and distributors.
• Develop sales enablement tools including product presentations, technical datasheets, comparison guides, and whitepapers.
• Coordinate and execute product launches, promotional campaigns, and product training for internal teams and channel partners.
• Monitor product performance (e.g., pricing, margin, market share), collect customer feedback, and recommend lifecycle actions.
• Ensure alignment with R&D and operations to manage product updates, obsolescence, and inventory throughout the lifecycle.
• Represent the company at industry events, customer meetings, and trade shows.

Requirements

• Bachelor's degree in Electrical/Electronic Engineering, Marketing, or related field; MBA is a plus.
• 5+ years of experience in product marketing or product management in the semiconductor, electronic components, or related industries.
• Strong technical understanding of ICs, power components, connectors, and PCB-level electrical systems.
• Proven track record in product lifecycle management (PLM) and market-driven product strategy.
• Excellent written and verbal communication skills with the ability to simplify complex technologies.
• Data-driven mindset with proficiency in Microsoft Excel, CRM, and PLM tools.
• Experience working in a multinational environment and collaborating wit

If interested, please submit your application with your expected salary and resume.

We regret that only short-listed candidates will be contacted shortly. By submitting your application or resume, you agree to the collection, use, retention, and sharing of your personal information with potential employers for their assessment.

JDA WMS Pte Ltd | EA Personnel: Pham Thi Tuyet Mai

EA License No: 23S1595 | EA Registration No: R25127838