Duration: 1 year

Location: City Hall

Working Hours: Monday - Friday 8.30am to 6pm

Strategy Development & Research

• Conduct in-depth analysis of successful STEM and life sciences education/career social media campaigns globally and locally
• Develop detailed audience personas and platform preferences for key segments (students, parents, and teachers) in the Singapore context
• Create a comprehensive content strategy with clear objectives, KPIs, and measurement frameworks
• Design a 12-month social media playbook with scalable outreach recommendations

Content Creation & Campaign Execution

• Develop engaging social media content tailored for different platforms (Instagram, YouTube, TikTok) and audience segments
• Create posts including visual designs, copywriting, and messaging frameworks
• Coordinate with internal stakeholders and industry partners for content development and approval
• Execute social media campaigns and monitor performance metrics

Events Management

• Support the planning and execution of talent recruitment events in collaboration with industry and IHL partners
• Coordinate pre-event marketing and social media promotion
• Manage event logistics and stakeholder communications
• Develop post-event content for social media platforms
• Support other relevant industry events as required

Stakeholder Management

• Collaborate within the Healthcare Industry team to ensure strategic alignment
• Liaise with industry and IHL partners for events and content development
• Coordinate with external vendors when required (event companies, designers, videographers)

Deliverables

• Comprehensive social media strategy document
• Detailed audience analysis report
• Content calendar and content pieces
• Social media playbook with implementation guidelines
• Post-event reports and recommendations

To meet the challenges of this position, the candidate must have/be:

• Proven experience in social media strategy and campaign execution
• Event management experience (preferred)
• Strong understanding of different social media platforms and their unique characteristic
• Content creation and copywriting skills
• Experience in data analysis and performance tracking

To apply, simply click "APPLY" and submit your curriculum vitae (CV) through GO, the official PERSOLKELLY job application platform.

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