Regional Marketing Manager (Digital Freight Forwarding)
DIRECT SEARCH ASIA PTE. LTD.
Key Responsibilities
Product Development and System Management
Implementation and Training
Marketing and Promotion
Customer Experience and Operational Excellence
Performance Monitoring and Commercial Success
Job Requirements
Product Development and System Management
- Collaborate with headquarters to define and prioritize the regional digital freight product roadmap.
- Coordinate and lead user acceptance testing (UAT); prepare training materials for internal and external stakeholders.
- Monitor digital system performance, gather user feedback, and support issue resolution.
- Manage regional product initiatives such as Small Forwarding Feature implementation across Southeast Asia.
Implementation and Training
- Translate customer needs from offline processes into digital platform solutions.
- Conduct training and product demonstrations for sales and operations teams.
- Partner with internal teams (HQ and commercial) to ensure smooth implementation and adoption.
Marketing and Promotion
- Develop and manage regional marketing strategies aligned with company objectives and budget.
- Collaborate with HQ to build brand awareness and drive adoption of digital freight services.
- Plan and execute promotional campaigns and participate in logistics-related industry events.
- Curate and manage website content tailored for Southeast Asia audiences.
- Create marketing materials, manage public relations content, and coordinate regional events.
Customer Experience and Operational Excellence
- Analyze user data (e.g., funnel metrics, behavior trends) to identify opportunities for product and experience improvements.
- Define and monitor customer engagement and support metrics to enhance service delivery and satisfaction.
- Align operational workflows with the digital platform and provide guidance for internal operations teams.
- Conduct customer satisfaction surveys (e.g., Net Promoter Score), identify improvement areas, and develop action plans.
Performance Monitoring and Commercial Success
- Track user sign-ups, platform usage, and bookings to support the achievement of annual commercial KPIs and growth targets.
Job Requirements
- Degree in Statistics, Mathematics, Business, Information Technology, or Supply Chain/Logistics Management.
- Relevant experience in logistics or supply chain operations is an advantage.
- At least 5 years of experience in business performance reporting and analytics.
- Proficient in Microsoft Office (Excel, PowerPoint, Word), with strong skills in data analysis.
- Strong analytical thinking and ability to present data-driven insights clearly to aid effective decision-making.
- Able to manage and summarize complex datasets.
- Excellent communication and interpersonal skills.
- A collaborative team player who works well in dynamic and cross-functional environments.
JOB SUMMARY
Regional Marketing Manager (Digital Freight Forwarding)
DIRECT SEARCH ASIA PTE. LTD.
Singapore
a day ago
N/A
Full-time
Regional Marketing Manager (Digital Freight Forwarding)