Our client is a leading brand and licensing company operating across Asia. As part of their continued growth in the region, we are supporting them in hiring a commercially focused Regional Sales Manager to drive licensing sales and brand expansion across Southeast Asia, with an emphasis on Singapore and Malaysia.

This is a client-facing role involving sales, partner management, and brand performance leadership within lifestyle, fashion, or FMCG sectors.

This role involves a Hybrid working environment.

Key Responsibilities

Sales & Market Expansion

• Take direct ownership of licensing sales targets by country, brand, or category.
• Manage forecasting, sales pipeline tracking, market analysis, and category performance reviews.
• Identify and close new licensing opportunities aligned with business and brand objectives.

Client & Internal Collaboration

• Lead and guide regional teams in executing brand strategies.
• Collaborate with internal stakeholders to plan sales campaigns and support regional licensees.
• Monitor compliance with brand guidelines, contractual terms, and performance expectations.

Retail & Licensee Management

• Support product visibility and sell-through at retail via coordinated marketing and POS efforts.
• Conduct business reviews with key licensees to assess product development and marketing progress.
• Coordinate with marketing and retail teams for placement and brand alignment across SEA markets.

Finance Support

• Work with finance to track and ensure timely collection of royalty payments and reporting from licensees.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in licensing, sales, or business development in Fashion, Lifestyle, or FMCG industries.
• Proven track record in Southeast Asian markets.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong command of Microsoft Office and comfort with database/sales tracking tools.

This position is managed by Hyred Pte. Ltd, a licensed Employment Agency under the Ministry of Manpower (EA Licence No: 23C1589)