Sales Training & Performance Manager (Automotive Division)
BYD BY 1826 (SUNTEC) PTE. LTD.
Location: Singapore - Based across multiple BYD by 1826 showroom locations.
Be part of the Winning Award Brand!
About Us: BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.
Job Summary:
BYD by 1826 is seeking a highly driven and experienced Sales Training & Performance Manager to lead and execute our end-to-end sales training strategy for both BYD and DENZA car sales consultants (SCs). Reporting directly to the Chief Sales Officer (CSO), this role is pivotal in building a high-performing sales force through structured training, continuous evaluation, and ongoing development initiatives.
The ideal candidate will have a deep understanding of automotive sales, learning principles, and performance coaching. You will be responsible for equipping our SCs with strong product knowledge, sales skills, and competitive insights across all locations - including Suntec, Zhongshan, and our upcoming launches at Waterway Point, Centrepoint, and IMM.
Key Responsibilities:
1. Training & Development
o Design and deliver structured onboarding programs for new SCs (both BYD and DENZA brands).
o Conduct regular in-person and digital training workshops to enhance product knowledge, sales techniques, and compliance.
o Maintain updated knowledge on BYD, DENZA, and competitor car models to prepare relevant training content.
2. Performance Management
o Develop and implement assessments, quizzes, and practical evaluations to track SC product and sales competency.
o Monitor sales performance and identify SCs requiring additional coaching under the "Personal Improvement Program."
o Conduct one-on-one and small-group training sessions tailored to performance gaps.
3. Operational Support
o Work with Sales Management and CSO to align training with dealership targets and product campaigns.
o Conduct on-the-ground job shadowing, mystery shopping, and call monitoring to ensure quality control.
o Maintain training schedules, feedback records, and performance improvement logs for all SCs.
4. Market Research
o Conduct regular market and competitor analysis to update SCs on industry trends and competitive advantages.
o Collaborate with marketing and product teams to translate new product updates into digestible training formats.
Requirements
Preferred Qualifications:
Career Growth:
This is a key strategic role with high visibility. Future progression into Head of Sales Development or Regional Training Lead roles is possible as the dealership network expands.
Be part of the Winning Award Brand!
About Us: BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.
Job Summary:
BYD by 1826 is seeking a highly driven and experienced Sales Training & Performance Manager to lead and execute our end-to-end sales training strategy for both BYD and DENZA car sales consultants (SCs). Reporting directly to the Chief Sales Officer (CSO), this role is pivotal in building a high-performing sales force through structured training, continuous evaluation, and ongoing development initiatives.
The ideal candidate will have a deep understanding of automotive sales, learning principles, and performance coaching. You will be responsible for equipping our SCs with strong product knowledge, sales skills, and competitive insights across all locations - including Suntec, Zhongshan, and our upcoming launches at Waterway Point, Centrepoint, and IMM.
Key Responsibilities:
1. Training & Development
o Design and deliver structured onboarding programs for new SCs (both BYD and DENZA brands).
o Conduct regular in-person and digital training workshops to enhance product knowledge, sales techniques, and compliance.
o Maintain updated knowledge on BYD, DENZA, and competitor car models to prepare relevant training content.
2. Performance Management
o Develop and implement assessments, quizzes, and practical evaluations to track SC product and sales competency.
o Monitor sales performance and identify SCs requiring additional coaching under the "Personal Improvement Program."
o Conduct one-on-one and small-group training sessions tailored to performance gaps.
3. Operational Support
o Work with Sales Management and CSO to align training with dealership targets and product campaigns.
o Conduct on-the-ground job shadowing, mystery shopping, and call monitoring to ensure quality control.
o Maintain training schedules, feedback records, and performance improvement logs for all SCs.
4. Market Research
o Conduct regular market and competitor analysis to update SCs on industry trends and competitive advantages.
o Collaborate with marketing and product teams to translate new product updates into digestible training formats.
Requirements
- At least 5 years of experience in automotive sales or sales training.
- Proven experience in designing and conducting sales training programs.
- Strong understanding of car dealership operations, customer journey, and sales lifecycle.
- Excellent communication and coaching skills; fluent in English and Mandarin.
- Highly organized, self-driven, and able to travel between showroom locations.
Preferred Qualifications:
- Certification in Sales Training / Learning & Development / Automotive Retail preferred.
Career Growth:
This is a key strategic role with high visibility. Future progression into Head of Sales Development or Regional Training Lead roles is possible as the dealership network expands.
JOB SUMMARY
Sales Training & Performance Manager (Automotive Division)
BYD BY 1826 (SUNTEC) PTE. LTD.
Singapore
5 days ago
N/A
Full-time
Sales Training & Performance Manager (Automotive Division)