About AMACHA
AMACHA is Singapore's first modern TCM-inspired tea brand, designed to bring traditional herbal remedies into contemporary lifestyles. We serve up comforting, health-forward drinks with the nostalgia of your grandma's care - but wrapped in a modern, TikTok-worthy experience. If you love storytelling, social media, and growing something meaningful from the ground up, we want you on our team.

What You'll Be Doing

As our Marketing Executive (Content & Social Media Lead), you will be the heart and voice of AMACHA across digital platforms. You'll own our content planning, scripting, editing, and publishing - with hands-on involvement in campaign execution and performance tracking.

This role is perfect for someone who wants to build a career in brand storytelling and grow into a future Marketing Manager role.

✏️ Key Responsibilities

1. Content Creation & Management

• Lead ideation and planning of TikTok, Instagram, and RED content
• Write scripts and create storyboards for founder videos, product features, and emotional brand narratives
• Edit short-form video content using CapCut or Adobe Premiere

2. Publishing & Community Building

• Post regularly across platforms with strong captions and hashtag strategies
• Monitor DMs/comments and engage with followers to build an active community
• Collaborate with videographers or shoot simple content in-house

3. Performance & Insights

• Track performance metrics and generate monthly reports (views, engagement, retention)
• Identify what works and iterate on future content
• Stay updated on trends and apply them to content planning

4. Campaign & Brand Activation Support

• Assist in rolling out ad-hoc brand campaigns, product launches, and collaborations
• Coordinate with internal teams and external partners on creative briefs, deliverables, and timelines
• Ensure all content and collaterals align with AMACHA's brand voice

✅ We'd Love If You Have

• Experience creating content for TikTok, Reels, or RED
• Basic video editing skills and visual storytelling instincts
• Bonus: Confident on-camera presence or voiceover ability
• Familiarity or curiosity about wellness, TCM, or heritage storytelling

Who You Are

• Creative, resourceful, and trend-savvy
• Detail-oriented but move fast when needed
• Passionate about growing a brand from early stages
• Ready to step up and grow into a Marketing Manager role

How to Apply

Apply via Career Future or send your portfolio and CV to sebastianang@amacha.sg. Show us what you've created - videos, pages, TikToks, or scripts welcome!