Location: Jalan Bukit Merah

Work hours: 9am - 6pm, Mon-Fri

We are seeking a dynamic and hands-on Marketing Manager who combines strategic thinking with digital execution capabilities. This role oversees the full spectrum of marketing - from planning and budgeting to execution and performance tracking - across both traditional and digital channels. The ideal candidate is not just a planner but a doer, with the skills to personally run SEM and social media ads, craft press releases, and lead campaigns that deliver measurable impact.

Industry: Beauty & Wellness, with a full portfolio of brands

Key Responsibilities:

Strategy, Planning & Budgeting

• Oversee the planning, development, and execution of multi-channel marketing campaigns and brand initiatives to enhance visibility and engagement.
• Develop and manage the approved marketing budget to align with business goals and maximize ROI.
• Prepare monthly, quarterly, and annual performance reports with insights and present them to management.

Digital Marketing (Hands-On Execution)

• Personally run and optimize Google Ads, Meta Ads, and other performance campaigns across digital platforms.
• Manage SEO/SEM strategies, including keyword research, content optimization, and landing page improvements.
• Plan and execute email marketing campaigns (e.g. Mailchimp, Klaviyo), A/B tests, and audience segmentation.
• Monitor and report on digital marketing KPIs using tools like Google Analytics, Meta Business Suite, and more.

Brand, Content & Social Media

• Manage official social media accounts (e.g. Instagram, Facebook, Xiaohongshu if applicable), including content planning, copywriting, and community engagement.
• Write press releases and lead media pitching efforts; maintain relationships with press and media across online and offline platforms.
• Engage with relevant celebrities and influencers to extend brand reach and credibility through collaboration and campaigns.

Retail Marketing & CRM

• Define and lead in-store promotions, premium campaigns, joint and corporate promotions, and membership-related initiatives.
• Set up and manage a CRM program to build, engage, and retain a strong member base through targeted communications and loyalty efforts.
• Work closely with Retail Operations to align on promotional calendars and marketing campaigns.

Market Intelligence & Stakeholder Engagement

• Compile market research and competitor insights to inform strategies and spot opportunities.
• Collaborate with internal departments and external vendors to deliver cohesive marketing communications and promotional activities.
• Lead or contribute to other marketing projects or tasks as assigned.

What We're Looking For:

Must-Have Skills & Attributes

• Strong hands-on experience in executing SEM (Google Ads) and Meta (Facebook/Instagram) Ads independently.
• Familiarity with email automation tools, website CMS platforms (e.g. WordPress, Shopify), and SEO best practices.
• Skilled in content creation and campaign storytelling, both for social and PR channels.
• Excellent project and team management, attention to detail, and ability to manage multiple initiatives.
• A proactive team player who can work independently, think strategically, and thrive under pressure.