About Us

Tan Ser Seng Herbs is a heritage F&B brand established in 1946, best known for our signature traditional herbal turtle soup and a curated range of nourishing Chinese dishes. As we continue to modernize and expand into new markets, we're seeking a creative, trend-savvy Marketing Executive & Content Creator to help elevate our brand and craft compelling narratives across all digital and physical touchpoints.

Key Responsibilities

• Social Media & Content Management

• Strategize, create, and manage engaging content across all platforms (Instagram, Facebook, TikTok, XiaoHongShu, etc.)

• Monitor analytics and trends to optimize reach and engagement

• Execute campaigns in line with seasonal promotions, new outlet launches, or brand stories

• Creative Production

• Conceptualize and produce marketing visuals - including photography, short-form video, and basic animation

• Execute in-house photo and video shoots of dishes, restaurant interiors, staff stories, and behind-the-scenes content

• Edit photos/videos for quality and consistency across platforms

• Brand Communications & PR

• Coordinate media outreach, influencer engagements, and partnership collaborations

• Draft and refine brand messaging across digital, print, and in-store channels

• Plan and execute both online and offline campaigns to amplify brand voice

• Design & Illustration

• Create marketing collaterals (e.g., menus, flyers, digital ads, packaging design concepts) with strong design sensibility

• Illustrate creative visuals or icons that align with our brand storytelling

• Marketing Strategy & Innovation

• Stay current with industry trends and platform algorithm changes

• Propose creative content angles, engagement tactics, and F&B marketing activations

• Continuously ideate new campaigns or content pillars that drive traffic and brand awareness

Requirements

• Diploma/Degree in Marketing, Mass Communication, Design, or related field

• 2+ years of experience in a similar marketing or creative role (F&B or lifestyle brand background is a bonus)

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Lightroom, etc.)

• Confident with DSLR/mirrorless camera use and mobile shooting/editing

• Strong copywriting skills and aesthetic eye for layout, design, and content flow

• Excellent time management and able to handle multiple campaigns simultaneously

• Resourceful, proactive, and able to work both independently and collaboratively with the leadership team

Nice to Have

• Familiarity with Chinese herbal culture and Teochew cuisine

• Basic knowledge of SEO and digital advertising

• Ability to speak/read Mandarin is an advantage (to work with vendors, heritage customers, or local press)

$3500 a month

Monday - Friday

10am - 7pm

Some days need to work weekends to facilitate PR