Senior Product Marketing Executive
MICROGAMING ASIA PTE. LTD.
Job Description:
Responsibilities:
Qualifications:
Responsibilities:
- Brand Development: Spearhead the strategic development and execution of branding initiatives for the client's live game offerings, ensuring strong market presence and brand recognition.
- Marketing Strategy: Create and implement marketing strategies tailored to the Asian vs Global market, utilizing deep insights into live game products and consumer behaviour.
- Project Management: Lead and manage marketing projects from concept to execution and analysis, ensuring they are delivered on time and within budget, while coordinating efforts across multiple teams and external partners.
- Competitor analysis: Develop a comprehensive understanding of the client's competitors within their target markets, identifying key players, trends, and opportunities to effectively position their live game products.
- Market Research: Conduct ongoing market research to stay ahead of industry trends, customer preferences, and competitive activities, using these insights to inform and refine marketing strategies.
- Content Creation: Oversee the development of compelling content and marketing materials that effectively communicate the unique features and benefits of the client's live game offerings.
- Performance Analysis: Monitor and analyze the success of marketing campaigns, leveraging data-driven insights to optimize strategies and achieve key performance indicators (KPIs).
Qualifications:
- Experience: Minimum of 5 years in marketing within, with a specific focus on live game products.
- Knowledge: Extensive understanding of live game products within the industry.
- Skills: Strong project management capabilities, with experience in overseeing multiple marketing initiatives concurrently. Proficiency in using marketing analytics tools for data-driven decision-making.
- Communication: Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
- Language: Fluency in English is required; proficiency in an Asian language is a plus.
JOB SUMMARY
Senior Product Marketing Executive
MICROGAMING ASIA PTE. LTD.
Singapore
3 days ago
N/A
Full-time
Senior Product Marketing Executive