Roles & Responsibilities

As a Sell-through Manager, you will play a key role in accelerating retail channel performance and enhancing product visibility and conversion across all offline outlets. You will be responsible for managing sell-through strategy execution, optimizing store-level operations, and leading retail teams to exceed monthly and quarterly sales targets.

Daily Responsibilities

• Sales Data Tracking: Monitor daily retail sales performance, identify best and worst-performing SKUs, and flag anomalies in sell-through rates across locations.
• Retail Store Audits: Conduct regular visits to key retail outlets to ensure proper product display, adequate stock levels, and compliance with visual merchandising guidelines.
• Promoter Training & Motivation: Oversee regular product and sales training for store promoters and deploy incentive programs to drive performance.
• Promotional Activity Execution: Ensure promotions are executed as planned, troubleshoot issues on-site, and gather first-hand feedback from staff and customers.
• Market Feedback Loop: Collect and consolidate in-store and consumer insights, and provide actionable recommendations to internal teams (e.g., product, marketing, planning).

Weekly Tasks

• Analyze weekly sales trends, identify gaps or opportunities, and propose corrective actions.
• Lead in-store visits to key outlets to reinforce product knowledge and promotional readiness.
• Implement structured, product-specific training sessions tailored to market needs.
• Review execution and effectiveness of current promotions and suggest improvements.
• Compile and present store-level and customer feedback to improve product offering and channel support.

Monthly Deliverables

• Produce a full sell-through performance report highlighting top-performing stores, challenges faced, and actions taken.
• Review and evaluate retail marketing campaigns and propose data-driven recommendations for future activities.
• Assess promoter training outcomes and fine-tune training content and structure for future sessions.
• Conduct goal review sessions with retail team leaders, measure against KPIs, and build next month's sales push plan.

Requirements

Experience & Qualifications

• Minimum 5-7 years of experience in channel or retail sales management, preferably in consumer electronics or tech industry.
• Past experience working with or managing accounts for brands such as Dyson, Samsung, and Philips and or other similar industry leaders.
• Strong track record of meeting and exceeding sell-through targets in offline retail environments.
• Proven ability to lead and motivate field teams and drive performance through effective training and sales programs.
• Familiarity with POS data analysis, inventory movement, and consumer behavior tracking in retail settings.

Skills & Attributes

• Excellent communication, leadership, and interpersonal skills.
• Data-driven mindset with strong analytical and reporting abilities.
• Hands-on, proactive, and highly detail-oriented.
• Able to travel regularly for store visits, audits, and team training.
• Comfortable working in a fast-paced, high-growth environment.

Work Schedule:

Candidate is required to perform the following working shifts :

Morning : 9.30am to 5.30pm

Afternoon : 2pm to 10pm

5x Compulsory Full Shifts: 9.30am to 10pm and also included the following rotating shifts timing

4 off days per month excluding Public Holiday