Job Summary

Under the supervision of the Prestige Activation Manager, he / she will work closely with the Brand Marketing team and the Sales team to support the achievement of sales, distribution, visibility, and activation objectives, for both Prestige accounts (on/off-trade) and Le Cercle D2VIP channel.

Key responsibilities include conducting Brand Education by supporting our Prestige portfolio and brands credentials and business opportunities. It will also include infiltration, engagement, and recruit key brand communities to win share of mind with key influencers and generate new potential business opportunities. Finally, implementation of all promotional activities & events, amplifying of all activities through social media platforms, and supporting the sales team will be part of your responsibility.

Key Responsibilities

Brand Education - Inspire, Educate and support:

• Pernod Ricard Local Teams (Marketing and Sales), Local Distributor Sales Forces: ensuring deep understanding of the category and brand specificities, increasing wine & spirits credentials, share of mind and engagement for the brands
• Trade and D2VIP private clients: staff and consumers mentoring for key trade accounts and for private clients (existing and potential ones), working in conjunction with the local sales and marketing teams
• Support Sales Teams to develop business and unlock key accounts and new prospect clients
• Influencers: convert influencers (consumers, trade, media, ...) to the brand through Education and Tasting

Brand Activation - Key support and referent for marketing, trade marketing and sales team in the day-to-day activities and events:

• Support for all consumer and trade promotional activities: design, coordination, implementation, tracking and evaluation.
• "Brand face & host" during Brand events and dinners.
• Market Intelligence > be the eyes and ears on the market. Investigating and reporting on Key competitor activities / New Products / New Trends.

Influencer Marketing - At the heart of the Advocacy system:

• Developing, building and managing relationships with key influencers (consumers, trade, media, digital influencers) and VVIP's around the wine & spirits credentials
• Managing an on-going relationship with key flagship trade partners to deliver incremental business.
• Exploring opportunities amongst identified targeted tribes and HNWI's.

Digital amplification

• Amplification: Ensuring events and brand activities promotion and coverage through the presence of digital key influencers (social media, blog, online media, ...)
• eCRM: Contributing to the building of the online consumers database so to grow loyalty, advocacy and sales

Reporting

• Monthly reporting to complete (including key activities and market intelligence information) and circulate to Local and International Team.
• Provide regular Best Practice sharing and Activity updates on internal Pernod Ricard online networks.
• Administrative Support on internal processes relating to all A&P consumer spends

Key Interaction

In Market

• Marketing Team (Brand Manager)
• Sales teams: Le Cercle D2VIP channel, International On-Trade channel, Prestige Off-Trade channel
• Customers (On & Off trade) and Final Consumers
• Media and Key influencers
• Bartenders At Global Brand Home
• Market Activation Manager
• Global Ambassadors Manager and support team
• Chivas Brothers Network

At Global Brand Home

• Market Activation Manager
• Global Ambassadors Manager and support team
• Chivas Brothers Network

Job Requirements

Background and Experience:

• Degree holder with formal business qualifications or equivalent
• Extensive wine & spirits category knowledge
• Working experience in hospitality and/or F&B industry and/or private clubs, concierge, wealth management
• Proven activation & event management abilities
• Must possess excellent communication, analytical, creative and computer skills - excellent in PowerPoint, Excel
• English and Mandarin

Profile

• Sociable and outgoing personality with strong communication and networking skills.
• A flair to present with passion and embody our Brands - Real Autonomy, with Dynamic, Proactive and Positive 'can do' attitude.
• Ability to show creativity and entrepreneurial skills.
• Business and ROI oriented.
• Digital mindset / Social media savvy.
• Reliable and Hardworking / Ability to deliver quality executions on time and control budgets.
• Strong sensitivity to multicultural marketing and ability to adapt speech and behavior to different type of audiences
• Integrity and ethics (responsible alcohol consumption and behavior)