Sales Manager (FMCG)

MR POPIAH PTE. LTD.
We are seeking an ambitious and driven Sales Manager to grow our sales across supermarkets, minimarts, vending machines, hotels/restaurants, and distributor networks. This role includes managing a sales team and expanding our market both locally and regionally. It is a commission-based position with high earning potential, ideal for someone who thrives in a performance-driven environment.
Key Responsibilities:
Sales Strategy & Growth:
Team Management:
Key Account Management:
Regional Sales & Travel:
Sales Operations & Coordination:
Requirements:
Compensation:
Key Responsibilities:
Sales Strategy & Growth:
- Develop and execute sales strategies to meet monthly and annual targets.
- Acquire new clients across local and overseas markets (retailers, F&B, distributors).
- Monitor market trends and suggest new opportunities and product placements.
- Take full ownership of sales performance and growth initiatives.
Team Management:
- Lead and manage the sales team.
- Set clear KPIs and provide guidance and motivation to achieve targets.
- Conduct training and performance reviews to enhance team effectiveness.
Key Account Management:
- Manage and grow relationships with major retailers and clients.
- Oversee negotiations, pricing strategies, and product listings.
- Ensure trade promotions and brand presence are effectively executed.
Regional Sales & Travel:
- Travel overseas when required for trade shows, distributor meetings, or market expansion.
- Build and maintain partnerships with regional buyers and importers.
- Represent the company professionally in all international sales activities.
Sales Operations & Coordination:
- Work with marketing, logistics, and production teams to align stock levels and campaigns.
- Ensure smooth execution of sales initiatives.
- Prepare and present regular sales reports and market feedback.
Requirements:
- 5 years of sales experience in FMCG and food industry (e.g. supermarkets, hotels, vending, catering, or food manufacturers), preferably frozen food.
- Proven track record in achieving sales targets and expanding markets.
- Strong leadership, negotiation, and communication skills.
- Comfortable with both local ground work and overseas travel.
- Independent, driven, and resourceful.
Compensation:
- Commission-based with attractive performance bonuses.
- Additional support allowance may be provided based on experience.
- Travel expenses for overseas trips will be covered.
JOB SUMMARY
Sales Manager (FMCG)

MR POPIAH PTE. LTD.
Singapore
10 hours ago
N/A
Full-time
Sales Manager (FMCG)