Responsibilities:

• Develop and implement data-driven SEO/SEM strategies to increase brand visibility and drive qualified traffic.
• Manage and optimize cost-per-click (CPC) campaigns across platforms to maximize ROI.
• Plan, execute, and evaluate large-scale consumer events, driving brand engagement and awareness.
• Lead cross-brand collaborations, identifying partnership opportunities and aligning brand strategies for mutual benefit.
• Analyze marketing metrics and provide actionable insights to improve campaign effectiveness.
• Work closely with sales, product, and external partners to ensure consistent brand messaging and performance.
• Monitor competitive landscape and FMCG trends to identify new marketing opportunities.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 5+ years of experience in marketing, specifically within the FMCG industry (mandatory).
• Proven expertise in SEO, SEM, and CPC campaign management.
• Demonstrated experience managing large-scale marketing events and brand activations.
• Strong background in cross-brand collaboration and co-marketing initiatives.
• Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent communication, project management, and stakeholder management skills.

*We regret to inform that only shortlisted candidates would be notified

EA License Number

Vivian Chen

R23116467

EA 24C2366