Product Marketing Manager

The ideal candidate will be responsible for the marketing strategy and execution of our product lines, with a focus on developing and executing effective marketing campaigns and managing product launches to ensure maximum visibility and adoption of our products.

RESPONSIBILITIES:

• Develop marketing plans and strategies for assigned product line based on analysis of market growth potential and competition to achieve Sales & Marketing objectives as established.

• Manage product launches, including the development of launch plans and coordinating cross-functional teams to ensure successful execution

• Effectively increase product awareness by driving tactical promotional efforts and engagement activities with internal and external sales team

• Develop and execute channel-specific marketing programs and campaigns to drive demand and revenue growth

• Conduct market research and analysis to stay abreast of industry trends and identify new product opportunities

• Work closely with sales teams to develop effective sales tools and collateral and provide solutions to customers.

• Develop and deliver product & industry training (including applications, competitive products & technologies, and features & benefits training) for internal and channel personnel.

• Collaborate with product management teams to provide input on product positioning and pricing strategies

• Monitor and analyse market and competitor activity to inform future marketing strategies

• Plan and manage marketing budgets and resources effectively to maximize ROI

• Manage external vendors and agencies to deliver high-quality marketing materials and services

• Communicate strategic businesses and price negotiations with Headquarter Business Unit(s) and consistently provide feedback regarding competition, product and/or market needs.

• Maintain a sound technical/application knowledge base on assigned product line(s).
• Base in Singapore or Malaysia,.

REQUIREMENTS:

• Bachelor's degree in Marketing, Business Administration or related field
• Minimum 5 years of experience in product marketing, preferably in the electronic components or semiconductor industry
• Strong understanding of marketing principles and practices, with experience developing and executing successful marketing campaigns
• Demonstrated ability to manage product launches and drive demand and revenue growth
• Excellent written and verbal communication skills. Fluency in spoken English and Chinese (in order to liaise with Mandarin speaking Associates).
• Strong project management skills and ability to prioritize and manage multiple projects simultaneously

• Experience working with cross-functional teams and managing external vendors and agencies

• Self-starter with a proactive and results-oriented mindset

• Willing to travel extensively and within short notice