Role Overview

The Strategy Professional will serve as the bridge between brand teams and social execution, driving genuine transformation in how brands connect with consumers through social media. This collaborative role requires the ability to partner seamlessly with multiple brand strategists while bringing specialized social expertise that elevates the work across all platforms. The successful candidate must demonstrate a team-first mentality while challenging traditional marketing approaches to put social at the centre of brand building efforts.

Key Responsibilities:

• Cross-Team Collaboration: Partner with Group Strategy Directors across multiple brands to infuse social-first thinking into all brand initiatives
• Social Transformation Leadership: Drive the shift from traditional marketing approaches to genuine social-centric brand building
• Platform Strategy Excellence: Develop platform-specific strategies that maximize each channel's unique capabilities and audience behaviour
• Strategic Partnership Building: Cultivate strong relationships with platform partners to gain early access to new features and innovations
• Team Capability Development: Uplift the entire team's social capabilities through knowledge sharing and collaborative learning
• Client Education & Advocacy: Partner with clients to build understanding and buy-in for social-first approaches
• Collective Insight Development: Work across teams to identify cross-platform insights that inform better social strategies
• Integration Champions: Ensure social strategies integrate seamlessly with brand platforms and broader marketing initiatives

Requirements:

• 10-12 years' experience in social strategy with demonstrated expertise in:

a. Collaborative partnership with brand and creative teams

b. Driving social transformation across multiple brands simultaneously

c. Building strategic relationships with platform partners

d. Elevating team capabilities through knowledge sharing

• Deep understanding of how social platforms create business impact:

a. Platform-specific content optimization strategies

b. Paid-organic integration approaches

c. Performance analysis and optimization

d. Algorithm understanding across major platforms

• Proven ability to translate brand strategies into platform-specific social approaches
• Experience working in collaborative team environments rather than siloed structures
• Background in helping brands transition from traditional to social-first marketing approaches
• Track record of building strategic consensus across diverse stakeholder groups