Sales & Trade Marketing Executive
LAM SOON SINGAPORE PTE LTD
KEY RESPONSIBILITIES
1. Sales Management
2. Trade Planning & Execution
3. Supply Chain Coordination
4. Other Responsibilities
SKILLS & COMPETENCIES
QUALIFICATIONS & EXPERIENCES
1. Sales Management
- Assist Sales Manager in developing Annual Business Plan, budgeting, and A&P (Advertising & Promotion) planning.
- Prepare internal and external business review decks and presentations.
- Perform sales analysis by segment and by retailer (pre- and post-activity) to evaluate performance and ROI.
- Collaborate with internal Brand Managers and external Retail Buyers on campaigns, product launches, promotional packs, pricing, and cross-promotions.
- Maintain and update the Monthly Promotion Scheduler.
2. Trade Planning & Execution
- Ensure effective distribution of new and existing products across assigned retail accounts.
- Initiate and implement trade marketing promotions with existing or new buyers.
- Partner with Trade Marketing team on in-store promotion setup, merchandising, and point-of-sale materials.
- Supervise and support Sales Merchandisers to ensure retail execution.
- Track and update promotional activities and assets regularly.
- Analyse market trends, competitor activity, and identify new growth opportunities.
3. Supply Chain Coordination
- Liaise with internal supply chain and retailers for accurate stock forecasting and timely delivery before campaigns or festive periods.
- Coordinate with retailers to ensure availability of inventory (BTB orders).
4. Other Responsibilities
- Perform any other duties as assigned by the Reporting Officer or Head of Department.
SKILLS & COMPETENCIES
- Sales & Trade Marketing Expertise: Strong understanding of sales fundamentals and retail trade execution, especially in FMCG.
- Analytical Skills: Ability to analyse sales data and evaluating performance.
- Presentation & Proposal Development: Competence to prepare clear and compelling presentations and reports.
- Communication & Collaboration: Excellent interpersonal and communication skills to work across teams and with external partners.
- Microsoft Excel Proficiency: Competence in using spreadsheets for tracking and reporting.
- Project & Time Management: Ability to manage multiple tasks and meet tight deadlines in a fast-paced environment
- Problem-Solving: Resourcefulness in resolving issues with a sense of urgency.
QUALIFICATIONS & EXPERIENCES
- Diploma or Degree in Business Management, Marketing, or a related field.
- Min. 2 years of relevant experience in Trade Marketing or Sales (online/offline), preferably in the FMCG industry.
- Experience in managing promotions, campaigns, or retail activations.
- Strong proficiency in Microsoft Excel and PowerPoint.
JOB SUMMARY
Sales & Trade Marketing Executive
LAM SOON SINGAPORE PTE LTD
Singapore
9 hours ago
N/A
Full-time
Sales & Trade Marketing Executive