Key Responsibilities:

1. Advocacy & Public Awareness in a Non-Profit Setting

• Develop and implement advocacy strategies to shift public perceptions on elderly care and ex-offender reintegration.

• Design and execute public awareness campaigns to highlight the foundation's mission.

• Craft compelling narratives and case studies that empower beneficiaries and encourage social inclusion.

2. Digital Communication & Technology for Outreach

• Implement multichannel outreach through websites, social media, and digital platforms to engage different demographics.

• Utilize data-driven insights from communication platforms to optimize engagement and outreach effectiveness.

3. Public & Media Relations with a Social Impact Focus

• Build and maintain relationships with media, influencers, and policymakers to drive awareness and support for non-profit initiatives.

• Oversee the creation of press releases, media kits, and thought leadership content to shape public discourse on aging and rehabilitation.

• Monitor and analyze media trends to refine strategies and maximize advocacy impact.

4. Internal Communications & Volunteer Engagement

• Foster a shared sense of purpose among employees and volunteers by aligning internal messaging with the foundation's mission.

• Develop internal newsletters, updates, and knowledge-sharing platforms to keep staff engaged and informed.

• Organize mission-driven team-building activities that strengthen organizational culture.

5. Communication Policies & Crisis Management

• Enforce communication guidelines to ensure consistency in messaging across all platforms.

• Ensure compliance with ethical storytelling principles, maintaining dignity and respect for beneficiaries.