Position Purpose

The Regional Strategy & Insights Manager serves as a strategic thought partner to the ABU and collaborates with markets to harness customer and business insights to drive business growth. This position supports the ABU S&I Lead in running the 3 Year Planning Cycle (31Q) and periodic business reviews.

The Regional S&I Manager will also be jointly responsible with the S&I Lead in lifting Insights capability to drive a customer and data centric culture across the BU.

Principal Accountabilities

Strategy

The Strategy & Insights Manager will play a major supporting role in:

• Annual 3 Year Planning Cycle

- Supports the S&I Lead in driving the Planning Cycle: Strategy Summit / Phase 1, and Phase 2 including leading the preparation and arrangements of Planning events.

- Partner with IDL in updating the 31Q templates to enable markets to develop ambitious plans grounded on deep customer and brand understanding.

• ABU 3 Year Plan

- Supports the S&I Lead and ABU Team in developing the ABU 3 Year Plan, ensuring focus in the most impactful drivers of the business.

- Strategic adviser to markets to aid development of their 3 Year Plans, particularly in (1) 4Cs (Context, Company, Competition, Customer); (2) Growth projections (vs. IEO/QSR); (3) Comp Build drivers

- Partner with ABU Team in identifying areas that can sharpen market plans to yield stronger growth

• Quarterly business reviews

- Partner with the S&I Lead and ABU Team in developing the ABU QBR

- Support the S&I Lead in running the Quarterly Business Reviews with markets

• Identifies key areas for discussion, in consultation with ABU Function Leads
• Guide markets to enable focused, action-oriented discussions
• Captures and monitors progress of actions identified in the business review

Insights

• Build a customer and data centric ABU

- Lifting Customer Insights capability across the BU

• Elevate customer understanding in the BU and markets, giving them a seat at the table.
• Deploy foundational researches in the markets to yield deep understanding of customer behaviour leading to discovery of insights that serve as springboard for ideation.

- Lifting Business Insights capability across the BU

• Coach market S&I teams in business insights capability:
• Sales, Guest Count, and Average Check Analysis
• Sales and GC build projection and tracking
• Product Mix, Transaction Level Data, Store Analysis
• Pricing Strategy

- Demonstrate ways of working with multi-function team on business performance reviews

Basic Requirements

• Minimum: a degree in Economics, Business Administration, Statistics, and/or equivalent

• At least 3-5 years of experience in Strategy & Insights discipline

• Strong data analytics with proven track record in discovering consumer/customer and business insights that drive growth

• Inspiring storyteller, able to connect the dots across multiple sources of information and curate it to provoke action

• Experience in managing S&I for a regional, multi-country brand is an advantage

Behaviours and Values

• Live the McDonald's Values

• Serve: people/guest-first orientation
• Inclusion: listens, and open to learnings
• Integrity: doing what's right
• Community: make others feel welcome and respected
• Family: collaborative and team player

• Collaborates well with multi-function team and markets

• Responsible, can work independently, and meet deadlines. Able to operate in a fast paced environment guided by high level directions.

• Detail oriented

• Strong oral and written communication skills are necessary