E-commerce Managers are responsible for overseeing the online sales and marketing of a company. They develop and implement strategies to increase revenue and improve the customer experience, utilizing a range of tools and software to manage e-commerce platforms and analyze data.

E-commerce Strategy and Planning

1. Developing the e-commerce strategy: Jon would contribute to setting the overall goals and direction for online sales, aligning with the company's broader business objectives.
2. Market research and analysis: Keeping an eye on industry trends, competitor activities, and customer behavior to identify opportunities and challenges.
3. Setting KPIs (Key Performance Indicators): Defining measurable targets for sales, conversion rates, customer acquisition cost, etc., and tracking progress.

Website Management and User Experience (UX)

1. Overseeing the functionality, design, content, and performance of the e-commerce website.
2. Ensuring a seamless and user-friendly online shopping experience.
3. Managing website updates, content changes, and technical integrations (often in collaboration with IT or external vendors).
4. Implementing and optimizing website navigation, search functionality, and product presentation.
5. Ensuring mobile responsiveness and accessibility of the website.
6. Monitoring website analytics to identify areas for improvement in UX and conversion rates.
7. Implementing A/B testing and other optimization techniques.

Online Sales and Conversion Optimization

1. Developing and implementing strategies to drive online sales and increase conversion rates.
2. Managing online promotions, discounts, and merchandising efforts.
3. Optimizing the checkout process to reduce cart abandonment.
4. Implementing and managing product recommendations and upselling/cross-selling strategies.
5. Analyzing sales data and identifying opportunities to improve sales performance.

Digital Marketing

1. Developing and executing digital marketing strategies to drive traffic to the e-commerce website. This can include SEO, SEM/PPC, social media marketing, email marketing, content marketing, affiliate marketing, and influencer collaborations.
2. Managing digital marketing budgets and campaigns.
3. Monitoring and analyzing the performance of digital marketing channels and optimizing campaigns for ROI.
4. Collaborating with marketing teams or agencies to execute marketing initiatives.

Customer Relationship Management (CRM) and Customer Service

1. Developing and implementing strategies to enhance the online customer experience and build customer loyalty.
2. Overseeing online customer service operations, including responding to inquiries, resolving issues, and managing online reviews.
3. Utilizing CRM systems to track customer interactions and personalize the online experience.
4. Implementing strategies for customer retention and repeat purchases.

Data Analysis and Reporting

1. Monitoring and analyzing key e-commerce metrics, such as website traffic, conversion rates, average order value, customer acquisition cost, and churn rate.
2. Generating regular reports on e-commerce performance for management and stakeholders.
3. Identifying trends, insights, and opportunities for growth based on data analysis.
4. Using data to inform decision-making across all areas of e-commerce management.

Technology and Platform Management

1. Selecting and managing e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and related technologies.
2. Working with IT teams or vendors for platform integrations, upgrades, and maintenance.
3. Staying updated on new e-commerce technologies and features.
4. Ensuring the security and stability of the e-commerce platform.

REQUIREMENTS

• Strong expertise in paid media mainly in Facebook and Tiktok.

• Strong experience in e-commerce platforms (Shopify Plus preferred), and performance marketing tools.

• Proven 3-5 years of experience in performance marketing within the retail sector.

• Strong analytical skills and proficiency in using marketing analytics tools.

• Experienced with Canva & Capcut.

• A strong leader and team player who can lead a large team and handle objective feedback.

• Advanced knowledge of digital marketing platforms and tools.

• Can easily multi-task and work independently with timeline driven and minimum supervision.

• Self-motivated individual with a passion for driving results and continuous improvement.

*Job Description may be added to or change subject to growing business needs and upon discussion with the staff member.