Strategy formulation and planning

Formulate the company's overall marketing strategy to ensure consistency with the company's overall strategic goals

Conduct market research and competition analysis to understand industry dynamics, customer needs, and market trends

Formulate annual, quarterly, and monthly marketing plans and budgets

Brand management and communication

Manage brand positioning, image, and tone to ensure consistent communication across all channels

Supervise advertising, public relations, digital media, content marketing and other communication activities

Plan and promote brand promotion activities, press conferences, major public relations events, etc.

Marketing activity management

Plan and execute multi-channel marketing activities (online + offline)

Formulate promotion strategies: including SEO/SEM, social media, e-commerce platform placement, offline promotions, etc.

Monitor the effectiveness of marketing activities, conduct data analysis and continuous optimization