Brand Strategy & Planning:

• Assist in developing the annual brand plan, including brand positioning, target audience, key campaigns, and budget allocation.

• Conduct market & competitor analysis to identify growth opportunities and mitigate threats.

• Define brand KPIs (awareness, penetration, loyalty) and track performance.

Budget Management and Reporting:

• Manage brand marketing budgets, ensuring cost efficiency and ROI driven spend

Brand Management:

• Assist in product life cycle management, coordinate new product plan & launches, products' packaging, and conduct product tastings & consumer surveys to ensure successful launch campaigns with positive ROI.

• Set pricing for new products and current products' promotions.

• Maintain brand consistency across all marketing materials and touchpoints

Market Research:

• Conduct effective market research and analysis to identify trends, consumer preferences, and competitive landscape, providing insights to inform marketing strategies.

Innovation & Product Development:

• Support new product development (NPD) based on consumer insights and market trends.

• Assist in packaging redesigns, product extensions, and portfolio optimization.

Campaign & Trade Marketing:

• Lead 360° marketing campaigns (ATL, BTL, digital, influencer, PR, sampling activations).

• Work with sales teams to develop trade marketing programs (promotions, POSM, in-store activations).

• Monitor campaign & sell-out performance, adjust trade strategies to maximize ROI.

Campaign Management:

• Oversee point of sales materials execution, on-ground & sampling activities.

• Monitor campaign performance and optimize based on data insights

Analytics and Reporting:

• Track and analyse marketing metrics, monthly sales and campaign performance, providing regular reports and recommendations for optimization and improvement.

Digital & Social Media Strategy

• Develop digital marketing strategies (social media, SEO, performance marketing, e-commerce).

• Manage content calendars and ensure brand consistency across all digital touchpoints.

• Analyse digital metrics (engagement, conversion, ROI) and adjust strategies accordingly.

Collaboration:

• Work closely with external parties and internal cross-functional teams, including sales, product development, and creative services, to align marketing efforts with business objectives.

Qualifications & Skills

• Education: Bachelor's degree in Marketing, Business, or related field.

• Experience: 3-5 years in FMCG marketing.

Skills:

• Strong brand planning, campaign execution, and trade marketing.

• Proficient in digital marketing tools (Meta Ads, Google Analytics, SEO).

• Analytical mindset (experience with Nielsen/Kantar is a plus).

• Excellent project management and stakeholder collaboration.

• Strong understanding of FMCG trends and retail industry

Why Join Us?

• Opportunity to shape a leading brand with a strong market presence.

• Dynamic, fast-paced environment with career growth potential.