Formulate the company's overall marketing strategy and plan to ensure consistency with the company's business goals

Analyze market trends, competitors and consumer behavior, and formulate differentiation strategies

Set annual budgets, KPIs and marketing goals

Responsible for the company's brand positioning and visual unification (Branding)

Supervise brand promotion activities, including advertising, public relations, social media, etc.

Ensure consistent brand image and continued positive growth

Plan and supervise online and offline promotion activities, such as press conferences, exhibitions, promotional activities, etc.

Collaborate with the sales team to develop market plans to drive sales (such as Lead Generation)

Evaluate promotion effectiveness (ROI) and continuously optimize marketing strategies