About Coffee Meets Bagel

Coffee Meets Bagel Worldwide (ex-US/CA) is on a mission to redefine serious dating by creating meaningful connections in a thoughtful and authentic way. We believe in creating an engaging and safe platform that empowers singles to find genuine relationships.

As we expand our presence across global markets outside the US and Canada, we are looking for a Senior Manager, Global Brand & Integrated Communications, to lead and execute comprehensive marketing strategies that strengthen our brand, engage the serious dating community, and drive growth for the company.

Job Summary

As Senior Manager, Global Brand & Integrated Communications, you will drive the development and execution of CMB's brand strategy and integrated communications across international markets. This role is critical in shaping how CMB is perceived worldwide, ensuring our brand remains authentic, compelling, and consistent across diverse cultural landscapes.

You will oversee brand positioning, storytelling, media relations, strategic partnerships, and social media while collaborating cross-functionally with product, engineering, and regional teams. Your work will directly impact CMB's global brand equity, user engagement, and business growth.

You will work closely with another senior marketer who leads performance marketing. Both roles report directly to the CEO of Coffee Meets Bagel Worldwide, giving you the opportunity to influence the company's strategic direction and vision.

Key Responsibilities

• Brand Strategy & Management: Define and implement a global brand strategy that resonates across diverse markets. Ensure consistent brand messaging and visual identity across all touchpoints. Work with product and marketing teams to enhance brand experience and positioning.
• Campaign & Communications Strategy: Develop and execute integrated marketing campaigns that drive brand awareness, user engagement, and retention across multiple international markets.
• Media Relations: Craft clear and engaging English press releases, pitch relevant stories, and maintain strong relationships with journalists and media outlets to secure meaningful earned coverage.
• Strategic Partnerships & Business Development: Identify, negotiate, and manage partnerships that support brand growth and organic user acquisition.
• Social Media & Content Management: Oversee and approve the social media content calendar, ensuring consistency in brand voice and relevance for diverse market audiences.
• Event Management: Plan and execute brand activations and community events in collaboration with in-house teams.
• Cross-functional collaboration is at the heart of our operations. As the Senior Manager, you will work closely with product, engineering and regional teams to ensure cohesive brand messaging, campaign execution and support CRM strategies to enhance user engagement and retention. Your role is not just about leading, but also about being an integral part of a dynamic team.

Our Ideal Candidate

• Experience: 7-10 years of experience in B2C marketing and communications.
• Media & PR Expertise: Proven ability to craft and pitch press releases independently, with an existing network of media contacts.
• Strategic Partnerships & Negotiation Skills: Experience in business development and partnership management.
• Social & CRM Knowledge: Familiarity with managing social media content calendars and CRM strategies across multiple markets.
• Event Execution: Hands-on experience planning and running events through in-house teams.
• Self-Starter: Ability to work independently, manage multiple projects, and thrive in a fast-paced environment.
• Strong Communicator: Exceptional verbal and written communication skills. Proficiency in Chinese is preferred due to frequent engagement with Mandarin-speaking clients/stakeholders in the region.
• Is a Singaporean/ or Singapore Permanent Resident

We're inspired by the real stories we hear-from employees, friends, and family-about how Coffee Meets Bagel has helped them find meaningful relationships. Your work here will make a real difference in people's lives.

If you are an experienced marketing and communications professional who values authenticity and connection, we'd love to hear from you. Apply now to be part of our exciting journey at Coffee Meets Bagel, Worldwide app!