About Willowmore:

We are a centrally located start-up technology company, specialising in Smart Access Digital Locks, Security and Innovative Technology. We are currently experiencing strong growth. As the company scales, we are looking to hire within our Technology Department and find someone who can support us through our next phase of development.

Job Requirements

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company's overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Research and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Plays an active role in improving the development of customer database
16. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
17. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
18. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed
19. Provide practical information including customer presentations, product brochures, FAQ's, specifications and related documentation for the Sales team, including where appropriate, video and other sales support material
20. continuously monitoring competitors, their solutions and products, specifications and functionality, warranties, websites, marketing materials, customers, issues, announcements, etc.

Job Specifications

• Bachelor's degree in marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills