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About Us

Mind Stretcher is one of the leading private education providers in Singapore, with over 20 centres islandwide. We're on a mission to shape what education should look like in the 21st century, to discover every child's potential, empower them with the right mindsets and skillsets, and elevate them to their unique successes. There's so much to be done with our exciting growth plans! We're on the hunt for like-minded individuals who are wildly passionate about making an impact, and be part of a dynamic and lean team!

Job Summary:

We are looking for a dynamic and versatile Marketing Generalist with a strong B2C background. The ideal candidate should have hands-on experience in building their own following or working on consumer-focused brands-B2B experience is not relevant for this role. This person will play a key role in both brand building and lead generation efforts across multiple marketing streams.

Key Responsibilities:

1. Brand Strategy and Development:Collaborate with the business team to refine the brand identity and story.
   Devise methods to amplify the brand and ensure consistency across marketing campaigns and channels.
2. Brand Campaigns and Activations:Conceptualize, plan, and execute innovative and compelling brand-led campaigns and activations.
   Manage events planning and coordination for these campaigns and activations.
3. Community Building and Engagement:Develop and execute engaging community engagement initiatives to increase brand love and customer loyalty.
   Lead content marketing efforts, ensuring high-quality, engaging, and relevant content across platforms.
4. Market Research:Stay updated on consumer trends, preferences, social issues, and industry/competitor trends.
   Identify creative brand-led campaign opportunities based on research findings.
5. Social Media Marketing:Manage organic social media accounts and content calendars.
   Foster engagement with the online community and respond to comments, messages, and mentions.
6. Collaboration:Establish relationships with KOLs and micro-influencers.
   Execute collaboration opportunities to enhance brand presence on key social platforms.
   Collaborate internally to ensure alignment with business objectives.
7. Email and Messaging Marketing:Manage and optimize email and messaging marketing platforms and content calendars.
8. Website and Centers:Implement updates on websites and onsite centers, including business-as-usual, tactical, and campaign-related updates.
9. Analytics and Insights:Utilize analytics tools to track and analyze key performance metrics across various channels.
   Transform insights into actionable recommendations to optimize content and marketing strategies.
10. Additional Responsibilities:Proactively identify opportunities to further grow the brand and contribute to its success.
    Any other ad-hoc projects or assignments which might be assigned from time to time.

Education/Certifications/Technical Skills:

• Diploma or Bachelor degree in Marketing, Communications, Business, or related field.
• Proficient in MS Word and Excel.

Experience:

• At least 2-4 years of working experience in brand marketing or related roles.

If you have a passion for brand building, lead generation, and engaging with consumers across multiple channels, we'd love to hear from you! Click on the "Apply Now" button and our team will get in touch with you.