•    Gather and analyse competitive intelligence to derive insights about the competitive environment and business trends to improve competitive decision-making and further the marketing objectives.
•    Assist in analysing the demand forecast for the property and produce an accurate financial forecast for the property regularly.
•    To manage room inventory and rate categories with the objective of yield maximisation for the Hotel. 
•    Directly responsible for managing distribution channels and revenue per available room (REVPAR) performance of the transient segment and all dynamic rates and achieving budgeted targets.
•    Minimize rate parity issues across all channels and provide solutions to prevent wholesale/static rates from flowing into OTA and other business segment
•    To assist in driving online business directly to the Hotel Brand website.
•    Participate in planning and developing programs for attracting and retaining customers based on short and long-term analysis of market conditions and hotel needs.
•    Analyse market and competitor trends and key performance metrics and propose strategies and tactics accordingly
•    To work with sales and reservations to achieve optimal distribution channels, synergy, and cross-sell purposes.
•    To ensure daily communication between Reservations and Front Office colleagues regarding inventory, short-term sell strategies, Group arrivals, rate changes and sell-out strategies.