TikTok Shop - Brand Strategy Lead - Thailand (Singapore Base)
Job post no longer accepts applications
![Company logo (non-clickable)](/_next/image?url=%2Fapi%2Fimageproxy%3Furl%3Dhttps%3A%2F%2Fstatic.mycareersfuture.gov.sg%2Fimages%2Fcompany%2Flogos%2F0998cece2d3d358f15cf853a2a37dcd3%2Ftiktok.png&w=3840&q=75)
TIKTOK PTE. LTD.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Join us as we drive the future of e-commerce here at TikTok.
Responsibilities:
Policy - Craft new policy (such as JBP) to secure brands commitment on the platform and ensure healthy growth - Manage Merchant Policy budget to be most effectively and efficiently use to grow platform's and brands' key metrics
Brands Growth - Oversee growth of TiktokShop Mall in terms of GMV, brand participation rate, and seller investments - Identify path to successses for brands across all categories, including FMCG, Electronics, Lifestyle, and Fashion - Identify bottleneck, support needed and craft strategy to increase control share of brands in TTS over other online and offline channels
Stakeholder Management - Work with Category Strategists, Account Managers, and Brands directly to ensure brands' growth once they start selling with Tiktokshop - Work with TSP (Tiktok Shop Partner) to get brands through coldstart - Work with TSP (Tiktok Shop Partner) to identify best practices in generating GMV at scale
Qualifications
Minimum Qualifications:
- Minimum Bachelor's Degree or above - 5 years of experience in Ecommerce or Brands
- Fluent in English and Thai - Logical, Data, and Analytical skill
- Stakeholder management skill
Preferred Qualifications:
- Preferred: Experience in Brand Strategy role in Ecommerce company
- Experience in small team or medium management (2-5 people) with high caliber team members
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Join us as we drive the future of e-commerce here at TikTok.
Responsibilities:
Policy - Craft new policy (such as JBP) to secure brands commitment on the platform and ensure healthy growth - Manage Merchant Policy budget to be most effectively and efficiently use to grow platform's and brands' key metrics
Brands Growth - Oversee growth of TiktokShop Mall in terms of GMV, brand participation rate, and seller investments - Identify path to successses for brands across all categories, including FMCG, Electronics, Lifestyle, and Fashion - Identify bottleneck, support needed and craft strategy to increase control share of brands in TTS over other online and offline channels
Stakeholder Management - Work with Category Strategists, Account Managers, and Brands directly to ensure brands' growth once they start selling with Tiktokshop - Work with TSP (Tiktok Shop Partner) to get brands through coldstart - Work with TSP (Tiktok Shop Partner) to identify best practices in generating GMV at scale
Qualifications
Minimum Qualifications:
- Minimum Bachelor's Degree or above - 5 years of experience in Ecommerce or Brands
- Fluent in English and Thai - Logical, Data, and Analytical skill
- Stakeholder management skill
Preferred Qualifications:
- Preferred: Experience in Brand Strategy role in Ecommerce company
- Experience in small team or medium management (2-5 people) with high caliber team members
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
JOB SUMMARY
TikTok Shop - Brand Strategy Lead - Thailand (Singapore Base)
TIKTOK PTE. LTD.
![Company logo (non-clickable)](/_next/image?url=%2Fapi%2Fimageproxy%3Furl%3Dhttps%3A%2F%2Fstatic.mycareersfuture.gov.sg%2Fimages%2Fcompany%2Flogos%2F0998cece2d3d358f15cf853a2a37dcd3%2Ftiktok.png&w=3840&q=75)
Singapore
16 days ago
N/A
Full-time