Marketing Manager
Job post no longer accepts applications
Job Responsibilities:
1) Develop and Execute a Strategic Marketing Plan for MSc Programmes
2) Analyse Marketing Data
3) Manage Digital Marketing Campaigns
4) Direct Social Media Engagement Strategy
5) Develop Marketing Collateral
6) Oversee Events
7) Handle External Communications and Job Placements
8) Coordinate Cross-Functional leadership
Job Requirements:
Hiring Institution: NTU
1) Develop and Execute a Strategic Marketing Plan for MSc Programmes
- In consultation with relevant stakeholders, develop a plan outlining how the school will promote its MSc programmes with the aim of increasing intake numbers whilst maintaining a competitive edge.
2) Analyse Marketing Data
- Track, anaylse and report on the impact of all marketing and outreach activities.
- Look for ways to better engage with prospective students.
- Evaluate competitors, compile and share industry trends, identify new market opportunities.
3) Manage Digital Marketing Campaigns
- Optimize web structure and content for search engines keeping best practices in mind.
- Drive Search Engine Marketing (SEM) campaigns and evaluate its effectiveness.
4) Direct Social Media Engagement Strategy
- Set content strategy and editorial calendar for MAE's social media pages with the aim of increasing brand awareness and identity.
5) Develop Marketing Collateral
- Review collateral for print and digital media ensuring adherence to corporate guidelines; evaluate its effectiveness.
6) Oversee Events
- Coordinate local and overseas outreach activities (e.g. online and in-person programme information sessions)
- Oversee annual Alumni Networking Event, Gradation Dinner, and Orientation
- Plan and coordinate monthly Industry Seminar Series.
7) Handle External Communications and Job Placements
- Build relationships by engaging with industry partners, alumni, media, and vendors to promote the School's MSc programmes
- Source and secure job placements/internships opportunities
8) Coordinate Cross-Functional leadership
- Keep everyone informed of the marketing plans and be the go-to person for any marketing-related activity
Job Requirements:
- A recognized university degree in business, engineering, communication studies or equivalent.
- Minimum five years of work experience in a related area field.
- Set strategic goals; motivate and mentor team members
- Strong verbal and written communication skills. Excellent command of the English language and strong command of a second language preferred.
- Strong analytical skills - Able to analyze, interpret and evaluate marketing data
- Evaluate the aesthetic appeal of marketing collaterals and devise creative promotional strategies
- Think strategically
- Responsible and resourceful
- Drive for results
- Work well with faculty and colleagues from school and other offices
Hiring Institution: NTU
JOB SUMMARY
Marketing Manager
Singapore
7 months ago
N/A
Full-time