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Marketing Manager
a month ago
Posted date
a month ago
Minimum level
OtherJob category
Job Responsibilities:

1) Develop and Execute a Strategic Marketing Plan for MSc Programmes
  • In consultation with relevant stakeholders, develop a plan outlining how the school will promote its MSc programmes with the aim of increasing intake numbers whilst maintaining a competitive edge.

2) Analyse Marketing Data
  • Track, anaylse and report on the impact of all marketing and outreach activities.
  • Look for ways to better engage with prospective students.
  • Evaluate competitors, compile and share industry trends, identify new market opportunities.

3) Manage Digital Marketing Campaigns
  • Optimize web structure and content for search engines keeping best practices in mind.
  • Drive Search Engine Marketing (SEM) campaigns and evaluate its effectiveness.

4) Direct Social Media Engagement Strategy
  • Set content strategy and editorial calendar for MAE's social media pages with the aim of increasing brand awareness and identity.

5) Develop Marketing Collateral
  • Review collateral for print and digital media ensuring adherence to corporate guidelines; evaluate its effectiveness.

6) Oversee Events
  • Coordinate local and overseas outreach activities (e.g. online and in-person programme information sessions)
  • Oversee annual Alumni Networking Event, Gradation Dinner, and Orientation
  • Plan and coordinate monthly Industry Seminar Series.

7) Handle External Communications and Job Placements
  • Build relationships by engaging with industry partners, alumni, media, and vendors to promote the School's MSc programmes
  • Source and secure job placements/internships opportunities

8) Coordinate Cross-Functional leadership
  • Keep everyone informed of the marketing plans and be the go-to person for any marketing-related activity

Job Requirements:
  • A recognized university degree in business, engineering, communication studies or equivalent.
  • Minimum five years of work experience in a related area field.
  • Set strategic goals; motivate and mentor team members
  • Strong verbal and written communication skills. Excellent command of the English language and strong command of a second language preferred.
  • Strong analytical skills - Able to analyze, interpret and evaluate marketing data
  • Evaluate the aesthetic appeal of marketing collaterals and devise creative promotional strategies
  • Think strategically
  • Responsible and resourceful
  • Drive for results
  • Work well with faculty and colleagues from school and other offices

Hiring Institution: NTU
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