Role Overview

As an Assistant Store Manager, you support the Store Manager in driving daily store performance, team engagement and operational excellence. You play a key hands-on leadership role on the shop floor, ensuring strong customer engagement, visual standards and smooth day-to-day operations.

This role is ideal for a motivated retail leader who enjoys being on the floor, coaching the team anddelivering an energetic and fashion-forward customer experience in Singapore'small retail environment.

Areas of Responsibilities

Team Support & Leadership

• Support the Store Manager in leading, motivating and developing the store team.

• Assist with onboarding, training and day-to-day coaching of team members.

• Lead by example on the shop floor, demonstrating strong service, selling and brand representation.

• Help maintain a positive, inclusive and energetic team culture aligned with Subdued's values.

Customer Experience

• Deliver confident, friendly and engaging customer service aligned with Subdued's youthful brand identity.

• Actively engage customers through styling advice and product recommendations.

• Handle customer feedback and basic service recovery professionally, escalating issues when required.

• Support initiatives that encourage repeat visits and brand loyalty.

Sales & Performance Support

• Support store sales target and KPIs through active floor leadership.

• Assist in monitoring daily sales performance and executing action plans.

• Motivate the team to achieve individual and store targets during peak trading periods.

Operations & Visual Standards

• Support daily store operations including opening/ closing procedures, scheduling and cash handling.

• Ensure visual merchandising standards are maintained according to Subdued's brand guidelines.

• Assist with stock management, replenishment and stock-take activities.

• Ensure compliance with company policies, safety standards, and Singapore mall operating requirements.

Brand Representation

• Represent Subdued professionally and confidently at all times.

• Ensure the store environment reflects the brand's fashion-forward and youthful identity.

• Share ideas and feedback to improve store performance and customer experience.

What We're Looking For

• Minimum 2-3 years of retail experience, preferably in fashion retail

• Previous experience as a Senior Sales Associate or Assistant Store Manager is an advantage.

• Passion for fashion, styling and engaging young customers.

• Strong communication and interpersonal skills.

• Energetic, hands-on and able to thrive in a fast-paced retail environment.

• Willing to work flexible shifts, including weekends and public holidays, as required in Singapore mall retail.

• Experience in the Singapore retail market is an advantage.