About Dentsu Group (dentsu)

Led byDentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding companyestablished on January 1, 2020, the Dentsu Group encompasses two operationalnetworks: dentsu japan network, which oversees Dentsu's agency operations inJapan, and dentsu international, its international business headquarters inLondon, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across fivecontinents and with 65,000 dedicated professionals, the Dentsu Group provides acomprehensive range of client-centric integrated communications, media anddigital services through its five leadership brands-Carat, dentsu X, iProspect,Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies,including Dentsu Inc., the world's largest single brand agency with a historyof innovation. The Group is also active in the production and marketing ofsports and entertainment content on a global scale.

Job Description

As Director, B2B Strategy, you will be at the forefront ofdeveloping and executing leading B2B and audience-based strategies that drivesignificant growth for our clients. With 10+ years of experience which includesrelevant experience driving B2B strategy, you'll partner withcross-disciplinary teams to do our best work. From decoding buyer ecosystemsand journeys to designing growth frameworks and go-to-market strategies, you'llguide the work that drives measurable outcomes and meaningful differentiation.

You'll also play a key role in driving business growth, from influencing pitchstrategy, shaping high-value opportunities, strengthening ongoing clientpartnerships through measurable impact. Beyond delivery, you'll be a trustedadvisor to senior stakeholders: challenging conventions, uncoveringopportunities for innovation, and helping clients build the kind of B2B brandsthat earn attention, trust, and market share.

Beyond delivering standout programs, you'll act as a true growth partner to clients,shaping long-term strategies, uncovering new levers for impact, and helpingbuild the kind of work that earns both results and recognition.

Key responsibilities and accountabilities:

Be a Trusted Strategic Partner:
Engage senior clients with confidence, solve business challenges throughactionable B2B strategies, including ABM, that drive meaningful outcomes. Serveas a strategic counsel, guiding clients as they define and evolve theirmarketing direction.

Craft Compelling Creative Strategy and B2B Messaging Frameworks:
Create sharp, insight-driven messaging frameworks that differentiate the brandfrom competition, strengthen its value proposition, and enhance campaigneffectiveness.

Decode Buyer Journeys and Recommend Content Strategy:

Mapdecision-making pathways across buying groups to identify key influence points.Translate these insights into targeted content strategies that guideengagement, accelerate conversion, and strengthen brand relevance throughoutthe funnel.

Set and Plan ABM strategy:
Define and lead the strategic direction for ABM programs, developing innovativeapproaches that align with client goals and accelerate revenue growth andowning the analysis around measurement and reporting.

Enable Cross-Functional Integration:
Workclosely with data, media, and client teams to ensure B2B strategies areseamlessly embedded into campaigns and activations. Find ways to integrate AIto not just drive efficiency but also help us get to better work faster.

Lead Innovation & Thought Leadership:
Lead the development of B2B frameworks, thought leadership, and strategic toolsthat elevate our agency's B2B point of view and differentiate us in the market.

Support High-Impact B2B Client Workshops:
Co-design and lead strategic workshops for clients for bi-annual or annualmeetings.

Inform, shape and elevate Media Strategy:

Workclosely with Media buying teams and practitioners to deliver media strategy forclients that connects the thinking with business and brand outcomes.

Requirements

• Bachelor's degree in communication, Marketing, Business, or a related field.

• Minimum 10+ years of experience in marketing, with preferably 2-4 years in B2B marketing, with an understanding of account-based marketing and strategic planning.

• Proven leadership experience in managing senior internal and external stakeholders.

• Fluent in the use of Audience intelligence tools.

• Great at crafting creative briefs that inspire distinctive and compelling campaigns.

• Experience in leading media or comms strategy, working on big regional or global brands.

• Demonstrated ability to translate insights into impactful strategies and work closely with cross-functionalteams.

• Exceptional client engagement skills, with experience in managing senior-level client relationships and leadingproductive conversations independently.

• Great communication and presentation skills, capable of articulating complex B2B concepts clearly and persuasively.

• Understanding of ABM platforms and tools and familiarity with the CRM systems (e.g., Salesforce).

• Strategic thinker with strong business acumen and the ability to identify new growth opportunities.

• Proven track record in managing multiple workstreams and overseeing strategic projects that deliver significant ROI.

• Comfort in the use and integration of AI into processes and products.

• Experience in winning new business and contributing to high-impact ABM campaigns.

• Expertise in workshop facilitation, leading collaborative sessions with clients and internal teams.

• Strong understanding of B2B marketing, sales alignment, buyer personas, and customer journeys.