*For Singapore Applicants Only: PC Partner Technology Pte Limited will be prioritising applicants who have a current right to work in Singapore, and do not require PC Partner Technology Pte Limited's sponsorship of a visa.

Overview

PC Partner is a leading manufacturer of computer electronics. Our key products are video graphics cards, motherboards and mini-PCs. We are also offering one-stop electronic manufacturing services to reputable brands all over the world. As one of the leaders in the industry, we leverage our extraordinary research and development capabilities and state-of-the-art production facilities to constantly bring new product ideas and leading-edge innovations to the market. We endeavour to stay ahead of the industry to ensure success and competitiveness in serving the needs of our customers.

Position Summary

The Product Marketing Manager plays a critical role at the intersection of product strategy, customer insights and go-to-market execution. This role will partner closely with local Engineering, regional Marketing and Sales teams to drive market research, product positioning, launch strategy and lifecycle performance, particularly for consumer-facing AI products across Asia and global markets.

Key Responsibilities

Market Research & Product Strategy

• Conduct comprehensive industry market research, demand analysis and competitive benchmarking across target regions and countries.
• Identify new product opportunities and new application scenarios leveraging AI capabilities, based on market trends and existing product capabilities and communicate insights promptly to internal stakeholders.
• Define and maintain a clear product marketing strategy, supporting the overall product roadmap and aligning with company objectives.
• Translate strategic goals and market insights into actionable product requirements, user stories and marketing inputs for cross-functional teams.
• Lead and support user research initiatives to uncover customer needs, pain points, workflows and adoption barriers.

Go-to-Market (GTM), Launch & Sales Enablement

• Collaborate closely with Engineering teams across the full development lifecycle to ensure alignment from concept to launch.
• Drive launch readiness planning, including AI product positioning, messaging, sales collateral and promotional initiatives.
• Support the sales team with product knowledge, training materials, competitive insights and customer-facing content to achieve commercial targets.
• Prioritise the Asia region as the first launch market before initiating broader global marketing efforts.
• Coordinate cross-functional stakeholders to execute new product launch promotions and market education activities.

Product Lifecycle & Performance Management

• Manage the full product lifecycle, including planning and coordination for early-stage introduction, growth and maturity phases.
• Track product performance post-launch, analyse user feedback, customer demand signals and operational data to drive continuous improvements.
• Formulate standardised product packages or bundles based on market needs and internal capabilities.
• Collaborate with Product Owners in agile processes, ensuring strong alignment between market needs, product requirements and delivery timelines.
• Identify opportunities to optimise product value, enhance user experience and strengthen competitive differentiation.

Requirements

• Min. Degree in Business, Marketing or related field.
• Min. 7 years of relevant experience in Product Marketing, Product Management or related functions
• Experience in the consumer market, preferably within the Asia region.
• Experience with AI applications in consumer products is preferred.
• Strong analytical and research skills with the ability to translate insights into actionable strategies.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Experience supporting product launches, sales enablement or market-facing initiatives.
• Ability to manage multiple projects acorss regions and work effectively with headquarters.
• Excellent written and spoken English communication skills, fluency in Chinese is a plus for effective interaction with Chinese-speaking stakeholders.
• Candidates must meet legal requirements to work in Singapore without sponsorship.