For Employers
Sales Professional (HORECA and Retail)


CELLARMASTER WINES SINGAPORE PTE LTD
2 hours ago
Posted date
2 hours ago
N/A
Minimum level
N/A
Full-timeEmployment type
Full-time
OtherJob category
Other
Openings Available
  1. On-Trade Wine Sales Professional - Hotels & Restaurants
  2. Wine Sales Professional - Retail, Online & Corporate

Candidates should indicate clearly which role they are applying for.

________________________________________

Role 1: On-Trade Wine Sales Professional - Hotels & Restaurants

This role focuses on managing and growing business across hotels and organised restaurant groups, including Chinese and Asian dining concepts. The ideal candidate understands hotel procurement structures, tender processes, and the commercial dynamics of multi-outlet restaurant groups.

Key Responsibilities

Manage and grow key on-trade accounts, including international and regional hotel groups

Handle hotel wine tenders, listings, renewals, and range reviews

Work closely with sommeliers, F&B directors, outlet managers, and beverage managers

Develop business with organised restaurant groups and group purchasing structures

Navigate pricing sensitivities, rebates, margins, and volume expectations

Build long-term key account relationships through service, training, and commercial relevance

Execute channel-specific sales strategies balancing brand-building, volume, and profitability

Requirements

Proven track record in on-trade wine sales, specifically with hotels and organised restaurant groups

Strong existing network with hotel procurement and F&B decision-makers

Deep understanding of on-trade pricing and margin structures

Commercially disciplined, results-driven, and relationship-focused

________________________________________

Role 2: Wine Sales Professional (Retail, Online & Corporate)

This role manages and grows business across retail chains, online platforms, and corporate accounts, requiring strong portfolio positioning skills and sensitivity to pricing and channel harmony.

Key Responsibilities
  • Develop and manage relationships with major retail wine accounts and specialty retailers
  • Manage online retail platforms to align portfolio selection with customer demand
  • Actively manage channel conflict between online and brick-and-mortar retail
  • Match wine portfolios to different retail, online, and customer segments
  • Grow corporate wine accounts, including banks, financial institutions, event companies.
  • Design and execute promotions, campaigns, wine events, and customer activations
  • Support corporate gifting and promotional wine programs
  • Drive revenue growth, sales velocity, and sustainable profitability

Requirements
  • Proven experience in retail, managing online platforms and/or corporate sales.
  • Existing contacts within retail buying teams, online portals, or corporate procurement
  • Strong commercial acumen with sensitivity to pricing, margins, and portfolio positioning
  • Organised, proactive, and comfortable managing multiple channels
Related tags
-
JOB SUMMARY
Sales Professional (HORECA and Retail)
CELLARMASTER WINES SINGAPORE PTE LTD
Singapore
2 hours ago
N/A
Full-time

Sales Professional (HORECA and Retail)