About AMACHA

AMACHA is Singapore's first modern herbal milk tea brand, inspired by Traditional Chinese Medicine (TCM) and local culture. With 3 outlets and expanding into retail and regional markets in 2026, we're building a brand rooted in heritage, wellness, and storytelling - made relevant for a new generation.

Role Overview

As Marketing Manager, you will take full ownership of AMACHA's brand voice, content strategy, and marketing campaigns across our outlets, retail products, and digital channels. This is a high-ownership, hands-on role for someone who enjoys leading by doing - with a clear path to build and lead your own team as the company scales.

Key Responsibilities

1. Content Planning & Execution

• Lead the monthly content calendar across TikTok, Instagram, RED, and Email
• Script short-form videos and posts in line with brand tone and campaign themes
• Work closely with marketing team on scheduling, caption writing, and idea research
• Attend and direct photo/video shoots; coordinate with internal or external creatives
• Step in to edit or review content using CapCut/Canva when needed

2. Campaign Development & Management

• Plan and execute seasonal and product-specific campaigns (store launches, sachet line, gifting, etc.)
• Collaborate with operations and product teams to align visuals, messaging, and launch timelines
• Manage influencer outreach, PR content, and event promotions

3. Performance & Reporting

• Track key content and campaign metrics (engagement, reach, conversion)
• Create monthly reports with insights and recommendations for improvement
• Experiment with different formats and hooks to optimize audience engagement

4. Team Building & Leadership

• Manage team to execute deliverables with quality and consistency
• Set up basic SOPs, campaign trackers, and content systems
• As the company scales, participate in hiring and onboarding future marketing team members

5. Brand Voice & Creative Strategy

• Ensure that all marketing materials, captions, and visuals are aligned with AMACHA's tone, purpose, and positioning
• Help shape the storytelling narrative across platforms - from founder videos to customer UGC

✅ Who We're Looking For

• 3+ years of experience in marketing, content, or brand-building roles
• A doer with a strong sense of storytelling and execution discipline
• Comfortable working in a fast-paced, high-growth F&B environment
• Confident scripting, reviewing, and directing content - not just overseeing it
• Positive team player who can manage juniors while getting things done themselves
• Bonus if you've worked in a startup, content agency, or early-stage brand

What We Offer

• A leadership role in a brand that's scaling locally and regionally
• Freedom to shape AMACHA's voice and campaigns from the inside out
• Future headcount and team-building opportunities
• Yearly performance-based incentives
• Wellness learning allowance
• Working directly with the founder and decision-makers