• Develop, execute marketing strategy, manage, and grow the Association's social media engagement and presence

• Review and update website and social media content

• Ideate, develop event briefs, execute and oversee event plans alongside the event organizers and/or stakeholders

• Develop workshops, talks, events, tours, and other on-ground activations to promote the Chinatown precinct

• Engage with stakeholders and content partners for collaborations

• Outreach for new curation and program for Themed Market

• Communicate and co-ordinate with precinct-wide stakeholders for assorted marketing features and promotions

• Using existing tools to promote and activate stakeholder's precinct-wide

• Ensure timelines and budgets are in line with plans

• Liaise with the Board and Executive Director to manage the Annual General Meetings and EXCO Meetings and process new Membership

• Develop and implement new membership engagement programs and help identify and cultivate new members and retain current members

• Prepare annual budget and forecast for the Marketing department

Requirements

• Degree in Marketing, Business, or any related discipline

• Preferably with at least 3 years of managerial experience

• Strong leadership, analytical, and project management skills with excellent organizational skills to function effectively and multi-task under time constraints and within established timelines

• Familiar with various social media and digital channels

• Creative mindset and an eye for detail on the latest market trends

• Fluent in English and Mandarin (required to serve Mandarin-speaking clients). Excellent written and verbal communication skills