B2C E-Commerce Manager

B2K PET PRODUCTS PTE. LTD.
Overview
We are looking for an experienced and results-driven E-Commerce Manager to lead and grow our online business. The ideal candidate will manage all online sales channels, develop digital strategies, and ensure smooth day-to-day e-commerce operations.
Key Responsibilities
1. E-Commerce Strategy & Planning
2. Online Store & Platform Management
3. Digital Marketing & Campaign Execution
4. Product & Content Management
5. Order Fulfilment & Customer Experience
6. Data Analytics & Reporting
7. Marketplace & Partner Relations
8. Team Leadership
Requirements
We are looking for an experienced and results-driven E-Commerce Manager to lead and grow our online business. The ideal candidate will manage all online sales channels, develop digital strategies, and ensure smooth day-to-day e-commerce operations.
Key Responsibilities
1. E-Commerce Strategy & Planning
- Develop and execute the company's e-commerce strategy to drive growth and revenue.
- Analyse online market trends, customer behaviour, and competitor activities.
- Set and monitor sales targets, KPIs, and performance metrics.
2. Online Store & Platform Management
- Manage daily operations of the company's e-commerce website and marketplace stores (e.g., Lazada, Shopee, Shopify).
- Oversee product listings, pricing, inventory, and content updates.
- Work closely with web developers or IT to resolve technical issues and improve user experience.
3. Digital Marketing & Campaign Execution
- Plan and implement digital marketing initiatives (SEO, SEM, social media ads, email marketing, promotions).
- Manage campaign calendars, budgets, and performance tracking.
- Optimise marketing strategies to increase traffic, conversion, and sales.
4. Product & Content Management
- Create and maintain product descriptions, photos, and digital assets.
- Ensure all content is accurate, appealing, and SEO-friendly.
- Coordinate product launches and promotional activities.
5. Order Fulfilment & Customer Experience
- Coordinate with logistics and warehouse teams to ensure timely and accurate order fulfilment.
- Monitor customer reviews and enquiries to maintain a high level of service.
- Improve customer experience through UX enhancements and process improvements.
6. Data Analytics & Reporting
- Analyse sales data, traffic trends, and customer insights.
- Prepare weekly/monthly performance reports and action plans.
- Use tools such as Google Analytics, Meta Ads Manager, or marketplace dashboards.
7. Marketplace & Partner Relations
- Manage relationships with e-commerce platform account managers.
- Oversee platform campaigns, vouchers, and promotional opportunities.
- Ensure all marketplace activities meet platform guidelines.
8. Team Leadership
- Lead and supervise a team of e-commerce executives/coordinators (if applicable).
- Provide guidance, training, and performance feedback.
- Ensure timely execution of all e-commerce tasks and projects.
Requirements
- Diploma or Degree in Marketing, Business, E-Commerce, or related field.
- Minimum 3-5 years of experience in e-commerce or digital marketing.
- Strong knowledge of online platforms (Shopify, WooCommerce, Lazada, Shopee, etc.).
- Proficient in Google Analytics, Meta Ads, and digital marketing tools.
- Strong analytical, planning, and problem-solving skills.
- Good communication skills and ability to work in a fast-paced environment.
- Experience in leading a small team is an advantage.
JOB SUMMARY
B2C E-Commerce Manager

B2K PET PRODUCTS PTE. LTD.
Singapore
9 days ago
N/A
Full-time
B2C E-Commerce Manager