Job Description

BeHeard Marketing is a creative digital agency specialising in content strategy, social media marketing, and video production for F&B and lifestyle brands. We are looking for a Marketing Executive who is passionate about digital content, creative storytelling, and hands-on production work.

As a Marketing Executive, you will be involved in planning, filming, editing, and executing content across multiple digital platforms. You will collaborate with the internal team to produce high-impact visuals and videos that elevate brand presence and engage audiences.

Key Responsibilities

Content Strategy & Planning

• Assist in developing and executing social media content strategies
• Create content calendars, outlines, and visual concepts
• Research and propose creative ideas based on industry trends

Content Creation

• Participate in on-site video and photo shoots
• Handle camera operations, lighting setup, and basic production tasks
• Shoot and produce high-quality short-form videos (Reels, TikTok, YouTube Shorts)
• Edit videos using tools such as CapCut / Adobe Premiere Pro / Final Cut Pro
• Ensure brand consistency across all produced content

Trend & Market Research

• Identify and analyse current social media trends
• Study competitor content and industry insights
• Propose new content formats and directions

Performance Tracking

• Monitor content performance on digital platforms
• Assist in interpreting analytics (reach, engagement, retention)
• Suggest improvements based on insights

Internal Collaboration

• Support the creative team during brainstorming sessions and production planning
• Contribute ideas for upcoming campaigns and shoots
• Assist in guiding interns on basic tasks when needed

Job Requirements

Skills & Experience

• Experience with videography, photography, and video editing
• Proficiency in tools such as:
  CapCut, Adobe Premiere Pro, Final Cut Pro, Lightroom, Photoshop (bonus)
• Strong understanding of social media platforms and content trends
• Ability to manage time efficiently and work in fast-paced environments

Attributes & Competencies

• Strong creative sense and storytelling ability
• Proactive, resourceful, and detail-oriented
• Able to work independently as well as collaboratively
• Positive attitude and willingness to learn

Bonus / Good to Have

• Comfortable appearing in front of the camera
• Experience in motion graphics or simple animations
• Familiarity with F&B or lifestyle content