What you'll be doing

• Lead end-to-end email marketing campaigns, including strategy, audience segmentation, content development, testing, deployment, and performance analysis
• Manage CRM systems to track resident engagement, programme participation, and campaign outcomes, ensuring accurate data management and reporting
• Develop and implement engagement strategies that leverage CRM insights to drive personalised communication and improve resident retention and programme sign-ups
• Oversee the creation of marketing assets and messaging aligned with organisational branding and health programme objectives
• Maintain and manage a campaign calendar to ensure coordinated, timely rollout across multiple programmes and initiatives
• Analyse campaign performance metrics, provide actionable insights, and optimise campaigns to maximise reach and effectiveness
• Lead, mentor, and supervise a small marketing/ engagement team to ensure high-quality execution and continuous improvement
• Collaborate with internal stakeholders to align campaigns with broader organisational and public health objectives
• Manage campaign budgets, resources, and vendor relationships to ensure cost-effective delivery of initiatives
• Drive innovation in engagement and CRM utilisation to enhance programme impact and resident experience

What we're looking for

• Bachelor Degree level in Marketing/ Business Administration or related studies
• 8 years of marketing experience, with 2-3 years in a supervisory or team lead role, healthcare communications experience is a plus
• Proven experience delivering data-driven email campaigns
• Strong expertise in CRM and email marketing platforms
• Process-oriented with a focus on execution
• Knowledge of consent and data management best practices
• Skilled in stakeholder management and cross-team collaboration

Interested applicants, kindly furnish us with your full and detailed resume in MS Words format and click "Apply Now" button.

We regret to inform only shortlisted candidates will be notified. Applicants who do not possess necessary experience or qualification will still be considered on individual merits and may be contacted for other opportunities.

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